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What is CPM Marketing?
CPM (Cost Per Mille) marketing is an advertising model where advertisers pay for every 1,000 impressions their ad receives. It is one of the most commonly used metrics for digital advertising, particularly for brand awareness campaigns targeting large audiences.
The Future of Out-of-Home Advertising: Trends to Watch in 2024
The landscape of out-of-home (OOH) advertising is evolving, and 2024 is shaping up to be a pivotal year for the industry. As digital technologies and data-driven insights become increasingly prevalent, OOH continues to buck the trend of other traditional media, showing resilience and adaptability.
What is programmatic out-of-home advertising?
Programmatic out-of-home advertising is a rapidly growing method of advertising that is becoming a crucial tool for multi-channel marketers. With digital programmatic out-of-home (pDOOH) expenditure expected to increase to over 168 billion US dollars in 2024 (1) and the developing complexity of the advertising landscape, it’s evident that programmatic OOH is quickly becoming an integral part of advertising and marketing strategies. But what is it and how does it work? This article will tell you everything you need to know.
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