We’ve rounded up 7 effective Black Friday marketing strategies to help you boost your sales all the way to Cyber Monday and beyond.

We’re calling it now: 2022 is the year of short-form video. Sure, it’s only January. It might be too early to call it, but we feel pretty justified in doing so. Short-form videos may already have transformed the way we experience social media. But there’s a lot more where that came from.

As we approach 2022, localism is continuing to transform the relationship between consumers and their favourite brands. To reap the benefits of this trend, brands must adapt to engage local audiences directly.