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The best marketing channels to reach families.

The best marketing channels to reach families.

Reaching families with your advertising requires a thoughtful, multi-channel strategy. In this guide, we explore the most effective platforms—from YouTube and Pinterest to VOD and cinema—and how brands can connect with parents, kids, and multi-generational households in 2025. Whether you’re selling toys, experiences, or household products, these are the channels that truly deliver.

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How to create the perfect Mother's Day Ad campaign.
Articles, Insights, Strategy, Behaviours, Advertising, Marketing Ricardo Seixas Articles, Insights, Strategy, Behaviours, Advertising, Marketing Ricardo Seixas

How to create the perfect Mother's Day Ad campaign.

Mother’s Day isn’t one-size-fits-all. From co-parents to grieving buyers, today’s audiences are complex and emotionally driven. In this guide, we break down how brands can build inclusive, powerful Mother’s Day campaigns that connect meaningfully and convert authentically.

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How Facebook advertising is changing in 2022 - your ultimate Facebook ad guide

How Facebook advertising is changing in 2022 - your ultimate Facebook ad guide

Facebook, now living under the umbrella company Meta, was first created by Mark Zuckerberg in 2004.

18 years later, a lot has changed.

But besides its name, what other changes will consumers and advertisers see happen this year, and what options are there for brands looking to harness the power of Facebook advertising in 2022?

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How to advertise on SnapChat
Articles, Snapchat Ricardo Seixas Articles, Snapchat Ricardo Seixas

How to advertise on SnapChat

Snapchat might not dominate headlines like TikTok or Instagram, but with 400M+ daily users—mostly under 35—it’s a hidden gem for advertisers. In this guide, we break down how to advertise on Snapchat, the formats that work, key advantages, and why it’s time to rethink your paid social mix. Featuring expert insights from our Paid Social team at One Day Agency.

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