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The best channels to reach families.
Reaching families with your advertising requires a thoughtful, multi-channel strategy. In this guide, we explore the most effective platforms—from YouTube and Pinterest to VOD and cinema—and how brands can connect with parents, kids, and multi-generational households in 2025. Whether you’re selling toys, experiences, or household products, these are the channels that truly deliver.
How to scale your brand on digital channels.
There are plenty of ways to scale and grow a brand but for this post, we’ll be focusing on brands that want to explore it on digital channels. Straight to the point: the most important aspect of scaling is funnel split, its visibility and setting econometrics and KPIs, for each funnel stage. We’ll explain.
What is the future of Print Advertising?
Its one of the oldest tricks in the book. But it’s no secret that print media has had a rocky couple of decades.
Today, we’re evaluating the present state of print advertising so that we can begin to understand its future in 2022 and beyond.
The ultimate guide to In-Game Advertising
In-game advertising is one of today’s most powerful marketing tools—connecting brands with massive, engaged audiences inside the games they love. Here’s how it works, why it matters, and how major brands are winning with it.
How to create the perfect Mother's Day campaign.
Mother’s Day isn’t one-size-fits-all. From co-parents to grieving buyers, today’s audiences are complex and emotionally driven. In this guide, we break down how brands can build inclusive, powerful Mother’s Day campaigns that connect meaningfully and convert authentically.
The best and worst shoppable content platforms in 2022
We’ve all heard of shoppable content.
In 2022, more and more social media channels are adapting to allow brands to post their own creative shoppable content.
So, of course, we began to wonder… Who did it best?
The ultimate guide to in-game advertising in 2022
Did you know that in 2020, a phenomenal $165 billion was spent on games?
In-game advertising gives advertisers the opportunity to reach their target audience in new, exciting ways.
Here’s how.
How Facebook advertising is changing in 2022 - your ultimate Facebook ad guide
Facebook, now living under the umbrella company Meta, was first created by Mark Zuckerberg in 2004.
18 years later, a lot has changed.
But besides its name, what other changes will consumers and advertisers see happen this year, and what options are there for brands looking to harness the power of Facebook advertising in 2022?
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