Facebook, now living under the umbrella company Meta, was first created by Mark Zuckerberg in 2004.

18 years later, a lot has changed.

But besides its name, what other changes will consumers and advertisers see happen this year, and what options are there for brands looking to harness the power of Facebook advertising in 2022?

Apple has officially launched their new iOS 14.5 update. This includes various new features such as options to unlock your phone when wearing a facemask. The most notable change, however, is the new privacy feature App Tracking Transparency (ATT). Now, when users of iOS 14.5 open up an app, they will be prompted to choose if they consent to third party sites tracking their data.