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Below the Line (BTL) Marketing: A Comprehensive Guide
Advertising, Below the Line Marketing (BTL) Ricardo Seixas Advertising, Below the Line Marketing (BTL) Ricardo Seixas

Below the Line (BTL) Marketing: A Comprehensive Guide

Below-the-line (BTL) marketing is all about creating targeted advertising campaigns that engage specific segments of your audience. Instead of casting a wide net like ATL marketing, BTL focuses on precision and direct engagement, using channels like direct mail, events, sponsorships, digital marketing, and social media campaigns to communicate in a more personalized way.

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