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Easter Marketing Ideas: How to Sell more this Easter
One Day Agency Top Tip, Campaign, Advertising, Above the Line Marketing (ATL), Below the Line Marketing (BTL) Ricardo Seixas One Day Agency Top Tip, Campaign, Advertising, Above the Line Marketing (ATL), Below the Line Marketing (BTL) Ricardo Seixas

Easter Marketing Ideas: How to Sell more this Easter

Easter presents a valuable opportunity for businesses to engage customers and boost sales through innovative marketing strategies. Here are some effective Easter marketing ideas.

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What is Below The Line (BTL) Marketing? A Comprehensive Guide
Advertising, Below the Line Marketing (BTL) Ricardo Seixas Advertising, Below the Line Marketing (BTL) Ricardo Seixas

What is Below The Line (BTL) Marketing? A Comprehensive Guide

Below-the-line (BTL) marketing is all about creating targeted advertising campaigns that engage specific segments of your audience. Instead of casting a wide net like ATL marketing, BTL focuses on precision and direct engagement, using channels like direct mail, events, sponsorships, digital marketing, and social media campaigns to communicate in a more personalized way.

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