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Easter Marketing Ideas: How to Sell more this Easter
Easter presents a valuable opportunity for businesses to engage customers and boost sales through innovative marketing strategies. Here are some effective Easter marketing ideas.
What is Below The Line (BTL) Marketing? A Comprehensive Guide
Below-the-line (BTL) marketing is all about creating targeted advertising campaigns that engage specific segments of your audience. Instead of casting a wide net like ATL marketing, BTL focuses on precision and direct engagement, using channels like direct mail, events, sponsorships, digital marketing, and social media campaigns to communicate in a more personalized way.
The best channels to reach families.
Reaching families with your advertising requires a thoughtful, multi-channel strategy. In this guide, we explore the most effective platforms—from YouTube and Pinterest to VOD and cinema—and how brands can connect with parents, kids, and multi-generational households in 2025. Whether you’re selling toys, experiences, or household products, these are the channels that truly deliver.
Top 10 Killer Digital Marketing Stats 🔥
Digital marketing is evolving rapidly. This deep dive reveals the top trends reshaping the industry—from generative AI and influencer commerce to AR, short-form video, and first-party data mastery.
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