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Easter Marketing Ideas: How to Sell more this Easter
Easter presents a valuable opportunity for businesses to engage customers and boost sales through innovative marketing strategies. Here are some effective Easter marketing ideas.
What Makes a Good Advertising Campaign?
A successful advertising campaign is more than just a catchy slogan or a well-shot commercial. To truly capture the attention of your target audience and drive meaningful results, an ad campaign must incorporate several essential components. Let's take a closer look at these elements and how they work together to create a powerful campaign.
Advertising Budgets: How Much Should You Invest?
This article explores how businesses can approach setting their advertising budgets, the role of advertising agencies in this process, and provides insights into budgeting for advertising campaigns in different city scales like Manchester and London.
What is a Media Agency and what does a Media Agency do?
In the fast-paced and dynamic world of advertising and marketing, media agencies have emerged as pivotal players. Their role is not only significant but also multifaceted, as they navigate the complex landscape of media planning and buying to aid brands in reaching their target audience effectively. This essay delves into the essence of a media agency, its functions, and the numerous benefits it offers to brands.
How To Plan An Experiential Campaign
In our previous blog, we covered the concept of experiential campaigns and their potential effectiveness when executed proficiently. While each experiential campaign possesses unique characteristics, certain fundamental practices can significantly influence its success.
Sneak peek: our latest advertising campaign for Mylee.
Something very special is coming part of this campaign.
A sneak peek at our Takis Campaign across Ireland.
Takis, a brand from Grupo Bimbo, engaged with us for the first multi-format Ireland campaign. Here are a few shots!
One Day keeps pushing the Spanish wine brand Codorníu for a second year.
The team at One Day Agency has been appointed for a second time to drive Codorníu’s Q4 retail sales across the UK for a second time.
You Fibre’s Rebrand to ‘You’
This has been a great campaign to work on, as we have really been able to demonstrate our point of difference as an agency. You’s detailed understanding of ready-to-service areas, big data, and audiences, meant we could plan very strategically with minimal wastage.
We overlaid first and third-party data with our internal planning tool, so we can locate formats and media owners that fall within immediate proximity of the desired postcodes. We are excited to see how our media mix will support the direct sales team.
CGI Marketing Campaigns: Are they here to stay?
More and more brands are exploring hyper-realistic CGI campaigns and consumers seem to love it. However, like other marketing campaigns, there are considerations to be aware of, such as how easy it is to share the online campaign without context or credit.
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