Ricardo Seixas 21/10/2024 Ricardo Seixas 21/10/2024

Advantages and Disadvantages of Outdoor Advertising

Outdoor advertising is a powerful marketing tool that offers both advantages and disadvantages for businesses. Here's a comprehensive look at both sides of outdoor advertising to help you understand its potential impact on your marketing strategy.

Ricardo Seixas 30/05/2024 Ricardo Seixas 30/05/2024

What is Outdoor Advertising?

Outdoor advertising, or out-of-home (OOH) promotions, refers to a broad scope of advertising formats and solutions that display branding, communications, messaging, and offers to consumers when they are out and above—hence the name.

Ricardo Seixas 20/01/2024 Ricardo Seixas 20/01/2024

Advertising Budgets: How Much Should You Invest?

This article explores how businesses can approach setting their advertising budgets, the role of advertising agencies in this process, and provides insights into budgeting for advertising campaigns in different city scales like Manchester and London.

Ricardo Seixas 18/12/2023 Ricardo Seixas 18/12/2023

Our examples of effective OOH advertising.

Out-of-home advertising is an effective and rapidly growing advertising medium proving to increase visibility, boost brand awareness, and generate consideration. With developments in technology allowing for more creativity and programmatic OOH advertising offering an automated approach, the possibilities seem endless and reaching new audiences feels more seamless than ever.

Ricardo Seixas 18/12/2023 Ricardo Seixas 18/12/2023

48 Sheet Billboards: Sizes, dimensions and benefits explained

The 48-sheet billboard is the most popular billboard size amongst advertisers in the UK. This traditional billboard offers businesses excellent visibility and brand exposure at an affordable cost, as well as a large advertising canvas to place impactful messaging upon.

Ricardo Seixas 07/12/2023 Ricardo Seixas 07/12/2023

What are the advantages and disadvantages of billboard advertising?

In this blog, we take a look at just how effective billboard advertising can be and why it should be an important part of your modern advertising strategy.

Ricardo Seixas 14/11/2023 Ricardo Seixas 14/11/2023

Press Release: One Day launches Mylee’s Winter campaign with CGI content and out-of-home.

The Manchester advertising agency launches Mylee’s tongue-in-cheek campaign with 3D CGI content and an outdoor campaign across London ahead of Black Friday.