This article explores how businesses can approach setting their advertising budgets, the role of advertising agencies in this process, and provides insights into budgeting for advertising campaigns in different city scales like Manchester and London.

Out-of-home advertising is an effective and rapidly growing advertising medium proving to increase visibility, boost brand awareness, and generate consideration. With developments in technology allowing for more creativity and programmatic OOH advertising offering an automated approach, the possibilities seem endless and reaching new audiences feels more seamless than ever.

The 48-sheet billboard is the most popular billboard size amongst advertisers in the UK. This traditional billboard offers businesses excellent visibility and brand exposure at an affordable cost, as well as a large advertising canvas to place impactful messaging upon.

In this blog, we take a look at just how effective billboard advertising can be and why it should be an important part of your modern advertising strategy.

The Manchester advertising agency launches Mylee’s tongue-in-cheek campaign with 3D CGI content and an outdoor campaign across London ahead of Black Friday.