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Press Release: One Day launches Mylee’s Winter campaign with CGI content and out-of-home.
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Something very special, as part of this campaign, is coming soon so keep your eyes peeled! 👀
The strongest local channels for reaching families are paid search, paid social aimed at parents, local OOH, supermarket and shopping-centre media, cinema and community partnerships. The right mix depends on the catchment and the action you need a parent to take.
One Day Agency's local advertising service builds plans around real movement and customer data rather than broad regional labels. Paid social and PPC can then connect local familiarity with measurable bookings, enquiries or sales.
One Day Agency has been appointed by British beauty brand Collection Cosmetics to lead its media and creative activity across the UK.
Founded in 1987, Collection has become a familiar name in British beauty, known for making affordable, cruelty-free cosmetics for everyday life.
The partnership will build on that heritage while introducing Collection to a new generation of consumers. One Day will develop an integrated, always-on growth plan focused on increasing the brand’s visibility and turning greater awareness into retail sales.
One Day Agency can help brands plan Spotify advertising campaigns as part of integrated audio, programmatic, social, and video strategies that reach Gen Z across multiple touchpoints.
Spotify is no longer just a music streaming platform. It is one of the largest advertising environments for reaching Gen Z in a context where they are actively listening, not passively scrolling. For brands trying to build recognition among younger audiences, the question is whether audio advertising on Spotify actually moves brand metrics.
The evidence is clear. It does. The question is how to use it effectively.
Gen X is the generation most advertising budgets forget. Brand and agency attention has shifted sharply toward Gen Z and Millennials, creating a structural underinvestment in a cohort with more spending power than either.
This is an opportunity for brands willing to look at the data. Gen X drives outsized commercial results relative to the media investment targeting them.
At One Day Agency, Gen X campaigns can be planned across TV advertising, radio advertising, programmatic display, out-of-home advertising, digital out-of-home advertising, paid social, media buying, and video advertising.
Millennials are now aged 29 to 44. They are the largest working-age cohort in most Western markets, carrying significant household and discretionary spending. They are also the most researched consumer generation in marketing history.
Yet many brands still misread them. Millennials are not defined by avocado toast or nostalgia. They are pragmatic, digitally fluent, and intensely value-conscious. They have navigated two recessions, a pandemic, and a housing crisis. That shapes how they buy and how they respond to advertising.
Gen Z has grown up with algorithms, short-form video, and on-demand everything. They are not simply a younger version of Millennials. Their media behaviour, platform preferences, and relationship with advertising are fundamentally different.
Advertisers who apply Millennial playbooks to Gen Z audiences will waste budget. The generation requires a distinct approach: faster creative, platform-native formats, and credibility above all else.
Billboards can be highly effective, but their return is not always captured by one simple sales figure. A campaign may increase branded search, drive people into shops, support a launch, improve recall or make other channels perform better. To understand billboard ROI, brands need to look at the full role outdoor advertising plays in the customer journey.
Motorway billboard advertising helps brands reach drivers, passengers, commuters and long-distance travellers on major road networks. To advertise on motorway billboards effectively, you need to choose the right route, understand the audience using that road, keep the creative simple, check permissions and measure how the campaign supports awareness, search, website traffic or store visits.
Welcome to the wonderful world of 3D digital billboards. In this article, we take a look at how 3D digital billboards work and explore their role in the future of billboard advertising.
Today, we're looking at the various types of graphic displays available to UK businesses, the rules you may need to be aware of in terms of placements and permissions, and the advantages of using roadside promotions as part of your marketing strategy.