Previous
Previous
Press Release: One Day launches Mylee’s Winter campaign with CGI content and out-of-home.
Next
Next
Something very special, as part of this campaign, is coming soon so keep your eyes peeled! 👀
Billboards can be highly effective, but their return is not always captured by one simple sales figure. A campaign may increase branded search, drive people into shops, support a launch, improve recall or make other channels perform better. To understand billboard ROI, brands need to look at the full role outdoor advertising plays in the customer journey.
Motorway billboard advertising helps brands reach drivers, passengers, commuters and long-distance travellers on major road networks. To advertise on motorway billboards effectively, you need to choose the right route, understand the audience using that road, keep the creative simple, check permissions and measure how the campaign supports awareness, search, website traffic or store visits.
Welcome to the wonderful world of 3D digital billboards. In this article, we take a look at how 3D digital billboards work and explore their role in the future of billboard advertising.
Today, we're looking at the various types of graphic displays available to UK businesses, the rules you may need to be aware of in terms of placements and permissions, and the advantages of using roadside promotions as part of your marketing strategy.
As a media planning and buying billboard advertising agency, One Day Agency has a vast inventory of billboard formats available to communicate via. Understanding these types and their uses can help you to make an informed decision on which will provide the most value for your campaign. Let’s unwrap together.
Billboard advertising is a powerful way to reach a broad audience, and its success largely depends on placing it in the right locations. Selecting optimal locations ensures maximum visibility and impact, translating to a higher return on investment. In this blog post, we explore the most effective locations for billboard advertising, supported by insights into available billboard formats, such as digital billboards formats and how they complement these locations. We also highlight how One Day Agency can assist with your advertising campaigns.
Billboard advertising is the use of large-scale digital or print boards to advertise a brand, company, product, service or campaign. Billboards are a part of the out-of-home (OOH) category of advertising and whilst there is expanding excitement around digital advertising, OOH isn’t going anywhere soon with latest full-year industry figures showing UK OOH revenue reached £1.44bn, the highest ever recorded, with digital out-of-home accounting for 67% of annual revenue. In this guide, we take a look at just how effective billboard advertising and the different billboard advertising formats can be and why it should be an important part of your modern advertising strategy.
The 48-sheet billboard is the most popular billboard size amongst advertisers in the UK. This traditional billboard offers businesses excellent visibility and brand exposure at an affordable cost, as well as a large advertising canvas to place impactful messaging upon.
Billboards are a powerful medium for advertising, often serving as landmarks and integrating seamlessly into urban landscapes. While the UK is home to some of Europe’s most iconic digital displays, other countries also showcase remarkable outdoor advertising structures. Here’s a roundup of some of the largest and most notable billboards across Europe.
Easter presents a valuable opportunity for businesses to engage customers and boost sales through innovative marketing strategies. Here are some effective Easter marketing ideas.