Ricardo Seixas 1/19/25 Ricardo Seixas 1/19/25

Easter Marketing Ideas

Easter presents a valuable opportunity for businesses to engage customers and boost sales through innovative marketing strategies. Here are some effective Easter marketing ideas.

Ricardo Seixas 1/1/25 Ricardo Seixas 1/1/25

Valentine’s Day Marketing Ideas

Valentine’s Day presents a unique opportunity for businesses to engage customers and boost sales through creative marketing strategies. Here are some effective Valentine’s Day marketing ideas.

Guest User 7/10/23 Guest User 7/10/23

What are some ways to utilise effective brand storytelling in content creation?

In this blog, we explore how effective brand storytelling can be applied to content creation, unlocking the potential to inspire, engage, and leave a lasting impression in the minds and hearts of consumers. From defining your brand narrative to incorporating authenticity, visuals, and audience engagement, we delve into the essential elements that help brands effectively tell their story and drive impactful content strategies.

Guest User 3/27/23 Guest User 3/27/23

What is ad fatigue and how can you prevent it?

Ad fatigue happens when your audience has viewed your ad so many times that they have become bored of it, choosing to ignore it and scroll straight past.

Ricardo Seixas 4/20/22 Ricardo Seixas 4/20/22

How to scale your brand on digital channels.

There are plenty of ways to scale and grow a brand but for this post, we’ll be focusing on brands that want to explore it on digital channels. Straight to the point: the most important aspect of scaling is funnel split, its visibility and setting econometrics and KPIs, for each funnel stage. We’ll explain.

Ricardo Seixas 8/23/21 Ricardo Seixas 8/23/21

On advertising, we believe in David Ogilvy’s rules for success. Here's why! 📚

David Ogilvy has provided advertisers with a vast wealth of knowledge and marketing insights, gained from his wildly successful and celebrated career. But his infamous rules have garnered him a fair share of criticism, too. As he writes in his infamous, 'Ogilvy On Advertising': “I am sometimes attacked for imposing ‘rules.’ Nothing could be further from the truth. I hate rules. All I do is a report on how consumers react to different stimuli.”