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How To Advertise on TikTok
TikTok has transformed the way people consume and create content, turning short videos into cultural moments and viral sensations. For brands, it is not just a platform for entertainment but a powerful advertising space where creativity drives performance. Whether you are a start-up looking for visibility or a major brand aiming for scale, TikTok offers unique opportunities to connect with engaged audiences through storytelling, trends and data-driven strategy. This guide explores how to advertise effectively on TikTok and how One Day Agency, as an integrated media partner, can help brands turn ideas into impact.
How To Advertise on Pinterest
Pinterest has become a powerful advertising platform where inspiration meets intention. With users actively searching for ideas, products and solutions, advertising on Pinterest allows brands to reach audiences at the earliest stage of their buying journey. Whether you are a small business aiming to build awareness or a national brand ready to scale conversions, Pinterest offers unique targeting and creative opportunities. In this guide, we explore how to advertise effectively on Pinterest, from setting up your strategy to measuring results, and how an integrated agency such as One Day Agency can help you plan, create and optimise campaigns that drive real impact.
How to advertise on Instagram
In a world saturated with information, a picture is worth more than a thousand words – it's worth a thousand clicks. This is the power of Instagram, the visual-first social media platform that has captivated over a billion users worldwide. For businesses, this presents a golden opportunity to connect with a highly engaged audience in a creative and compelling way.
But how do you cut through the noise and make your brand stand out on a platform that is all about aesthetics? This deep dive will explore the nuances of Instagram advertising, from crafting a visually stunning campaign to understanding the metrics that matter.
Advantages and disadvantages of advertising on Social Media
Social media advertising offers businesses an unparalleled opportunity to reach highly targeted audiences at a cost-effective rate. With advanced targeting, real-time engagement, and in-depth analytics, brands can optimise campaigns for maximum impact. However, challenges such as ad fatigue, rising competition, and evolving platform algorithms make it crucial to have a well-planned strategy.
At One Day Agency, we specialise in crafting data-driven, high-performing paid social campaigns that cut through the noise. Whether you’re looking to boost brand awareness, generate leads, or drive sales, we’ll help you navigate the ever-changing landscape of social media advertising. Get in touch today to explore your brand’s potential.
What is Paid Social Advertising: A Complete Guide.
Hey there, social media explorers! Let's talk about one of the most powerful tools for boosting your brand online: paid social advertising. You know those posts that pop up on your Instagram feed that seem a little too perfectly tailored to your interests? Yup, those are paid social ads. But what exactly is paid social advertising, and why should you care? Let’s break it down, casual-style.
How Gen Z is active on Pinterest.
In this article, we explore how Gen Z is using Pinterest and how brands can tap into this audience in a meaningful way.
Press Release: One Day promotes Poland as a destination with Generative AI-designed ads.
The integrated agency won the Polish Tourism Organisation for a second time in a competitive pitch to deliver its first Generative AI-designed Paid Social ads and campaign.
Creating Engaging TikTok Content
TikTok has evolved from a trend-led app to a cultural powerhouse, offering brands a unique space to connect with audiences through creativity and authenticity. In this guide, we break down how to create truly engaging TikTok content—from native ad formats and storytelling to platform-specific best practices. Plus, get expert insight from Alexandra on why mastering TikTok is key to brand growth in 2025.
What Are UTMs And How Do I Use Them Effectively?
UTMs are tags that can be added to the end of a URL, allowing you to track traffic sources. It allows a more granular breakdown of what traffic came from where, and consists of 5 parameters
What is ad fatigue and how can you prevent it?
Ad fatigue happens when your audience has viewed your ad so many times that they have become bored of it, choosing to ignore it and scroll straight past.
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