News, Blog and Socials.

Paid Social, Social Media, Paid Social Ads Ricardo Seixas 19/03/2025 Paid Social, Social Media, Paid Social Ads Ricardo Seixas 19/03/2025

Advantages and disadvantages of advertising on Social Media

Social media advertising offers businesses an unparalleled opportunity to reach highly targeted audiences at a cost-effective rate. With advanced targeting, real-time engagement, and in-depth analytics, brands can optimise campaigns for maximum impact. However, challenges such as ad fatigue, rising competition, and evolving platform algorithms make it crucial to have a well-planned strategy.

At One Day Agency, we specialise in crafting data-driven, high-performing paid social campaigns that cut through the noise. Whether you’re looking to boost brand awareness, generate leads, or drive sales, we’ll help you navigate the ever-changing landscape of social media advertising. Get in touch today to explore your brand’s potential.

Paid Social, Digital Marketing, Digital Agency Ricardo Seixas 06/10/2024 Paid Social, Digital Marketing, Digital Agency Ricardo Seixas 06/10/2024

Paid Social Advertising: A Fun Dive Into the Basics

Hey there, social media explorers! Let's talk about one of the most powerful tools for boosting your brand online: paid social advertising. You know those posts that pop up on your Instagram feed that seem a little too perfectly tailored to your interests? Yup, those are paid social ads. But what exactly is paid social advertising, and why should you care? Let’s break it down, casual-style.

Pinterest Advertising, Paid Social, Digital Marketing Guest User 03/06/2024 Pinterest Advertising, Paid Social, Digital Marketing Guest User 03/06/2024

How Gen Z is active on Pinterest.

In this article, we explore how Gen Z is using Pinterest and how brands can tap into this audience in a meaningful way.

Press Releases, One Day Agency Updates, Paid Social Ads, Paid Social, Destination Marketing Ricardo Seixas 01/05/2024 Press Releases, One Day Agency Updates, Paid Social Ads, Paid Social, Destination Marketing Ricardo Seixas 01/05/2024

Press Release: One Day promotes Poland as a destination with Generative AI-designed ads.

The integrated agency won the Polish Tourism Organisation for a second time in a competitive pitch to deliver its first Generative AI-designed Paid Social ads and campaign.

Paid Social, Analytics, Google Ads, Digital Marketing Guest User 29/05/2023 Paid Social, Analytics, Google Ads, Digital Marketing Guest User 29/05/2023

What Are UTMs And How Do I Use Them Effectively?

UTMs are tags that can be added to the end of a URL, allowing you to track traffic sources. It allows a more granular breakdown of what traffic came from where, and consists of 5 parameters

Paid Social, Digital Marketing, One Day Agency Top Tip Guest User 27/03/2023 Paid Social, Digital Marketing, One Day Agency Top Tip Guest User 27/03/2023

What is ad fatigue and how can you prevent it?

Ad fatigue happens when your audience has viewed your ad so many times that they have become bored of it, choosing to ignore it and scroll straight past.

eCommerce, Digital Marketing, Digital Out-of-Home, Advertising, Paid Social 05/05/2022 eCommerce, Digital Marketing, Digital Out-of-Home, Advertising, Paid Social 05/05/2022

3 Tips for Advertising & Marketing Your eCommerce Business Online

The eCommerce landscape is constantly changing. But while trends come and go, our tips for getting the most out of your online store’s digital presence are evergreen.

How can eCommerce businesses get the most out of their digital ad spend?

Articles, Paid Social Ricardo Seixas 02/08/2021 Articles, Paid Social Ricardo Seixas 02/08/2021

The strongest paid social strategies made simple. 💪

The point is, choosing the best paid social strategies for your campaigns can seem complicated. But it doesn't have to be that way. We've narrowed down 3 of the strongest paid social strategies.