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It was a great pleasure and honour to represent the UK with One Day Agency as part of an outstanding delegation of successful companies building partnerships in China and helping local brands expand into the UK and go global, together with Klaudia Sz

One Day Agency Summer Off-Site 2025

Ambition backed by courage is all it takes to win the work that others only dream about.

Our latest for @astonmartinf1 : a bold digital immersion takeover at Outernet London and striking rail sheets across the London underground. Built to stop traffic, above and below ground. 🚥🏁 @transportforlondon

Instagram, Meta Advertising, Digital Marketing, Paid Social Ricardo Seixas 16/09/2025 Instagram, Meta Advertising, Digital Marketing, Paid Social Ricardo Seixas 16/09/2025

How to advertise on Instagram

In a world saturated with information, a picture is worth more than a thousand words – it's worth a thousand clicks. This is the power of Instagram, the visual-first social media platform that has captivated over a billion users worldwide. For businesses, this presents a golden opportunity to connect with a highly engaged audience in a creative and compelling way.

But how do you cut through the noise and make your brand stand out on a platform that is all about aesthetics? This deep dive will explore the nuances of Instagram advertising, from crafting a visually stunning campaign to understanding the metrics that matter.

Paid Social, Social Media, Paid Social Ads Ricardo Seixas 19/03/2025 Paid Social, Social Media, Paid Social Ads Ricardo Seixas 19/03/2025

Advantages and disadvantages of advertising on Social Media

Social media advertising offers businesses an unparalleled opportunity to reach highly targeted audiences at a cost-effective rate. With advanced targeting, real-time engagement, and in-depth analytics, brands can optimise campaigns for maximum impact. However, challenges such as ad fatigue, rising competition, and evolving platform algorithms make it crucial to have a well-planned strategy.

At One Day Agency, we specialise in crafting data-driven, high-performing paid social campaigns that cut through the noise. Whether you’re looking to boost brand awareness, generate leads, or drive sales, we’ll help you navigate the ever-changing landscape of social media advertising. Get in touch today to explore your brand’s potential.

Paid Social, Digital Marketing, Digital Agency Ricardo Seixas 06/10/2024 Paid Social, Digital Marketing, Digital Agency Ricardo Seixas 06/10/2024

What is Paid Social Advertising: A Complete Guide.

Hey there, social media explorers! Let's talk about one of the most powerful tools for boosting your brand online: paid social advertising. You know those posts that pop up on your Instagram feed that seem a little too perfectly tailored to your interests? Yup, those are paid social ads. But what exactly is paid social advertising, and why should you care? Let’s break it down, casual-style.

Pinterest Advertising, Paid Social, Digital Marketing Ricardo Seixas 03/06/2024 Pinterest Advertising, Paid Social, Digital Marketing Ricardo Seixas 03/06/2024

How Gen Z is active on Pinterest.

In this article, we explore how Gen Z is using Pinterest and how brands can tap into this audience in a meaningful way.

Press Releases, One Day Agency Updates, Paid Social Ads, Paid Social, Destination Marketing Ricardo Seixas 01/05/2024 Press Releases, One Day Agency Updates, Paid Social Ads, Paid Social, Destination Marketing Ricardo Seixas 01/05/2024

Press Release: One Day promotes Poland as a destination with Generative AI-designed ads.

The integrated agency won the Polish Tourism Organisation for a second time in a competitive pitch to deliver its first Generative AI-designed Paid Social ads and campaign.

Digital Marketing, TikTok, Paid Social, Social Media Ricardo Seixas 04/07/2023 Digital Marketing, TikTok, Paid Social, Social Media Ricardo Seixas 04/07/2023

Creating Engaging TikTok Content

TikTok has evolved from a trend-led app to a cultural powerhouse, offering brands a unique space to connect with audiences through creativity and authenticity. In this guide, we break down how to create truly engaging TikTok content—from native ad formats and storytelling to platform-specific best practices. Plus, get expert insight from Alexandra on why mastering TikTok is key to brand growth in 2025.

Paid Social, Analytics, Google Ads, Digital Marketing Ricardo Seixas 29/05/2023 Paid Social, Analytics, Google Ads, Digital Marketing Ricardo Seixas 29/05/2023

What Are UTMs And How Do I Use Them Effectively?

UTMs are tags that can be added to the end of a URL, allowing you to track traffic sources. It allows a more granular breakdown of what traffic came from where, and consists of 5 parameters

Paid Social, Digital Marketing, One Day Agency Top Tip Ricardo Seixas 27/03/2023 Paid Social, Digital Marketing, One Day Agency Top Tip Ricardo Seixas 27/03/2023

What is ad fatigue and how can you prevent it?

Ad fatigue happens when your audience has viewed your ad so many times that they have become bored of it, choosing to ignore it and scroll straight past.

eCommerce, Digital Marketing, Digital Out-of-Home, Advertising, Paid Social 05/05/2022 eCommerce, Digital Marketing, Digital Out-of-Home, Advertising, Paid Social 05/05/2022

3 Tips for Advertising & Marketing Your eCommerce Business Online

The eCommerce landscape is constantly changing. But while trends come and go, our tips for getting the most out of your online store’s digital presence are evergreen.

How can eCommerce businesses get the most out of their digital ad spend?

Articles, Snapchat, Trends, Paid Social Ricardo Seixas 31/08/2021 Articles, Snapchat, Trends, Paid Social Ricardo Seixas 31/08/2021

How advertisers can get a winning ad streak with Snapchat Trends 🧐

Snapchat is one of the most overlooked platforms in advertising—but that’s a mistake. With Snapchat Trends, brands can now tap into real-time user conversations, discover what Gen Z really cares about, and create ads that feel culturally spot-on. In this guide, we explore how to use the tool, why Snapchat’s algorithm is stronger than TikTok’s, and how to get ahead of the trend curve with expert insights from our Paid Social team.

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