The power of ideas💡& Pinterest ads.
Ideas are powerful things. And so are Pinterest ads. 💪 Here’s why Pinterest could be the holy grail of social platforms for your brand.
1) Made for users
Over 400 million people use Pinterest every month.
But, unlike other social media platforms, people don’t go there with the intent of socialising.
Often, users with a specific project, event, holiday, outfit, or plan in mind go there for inspiration!
This means that users associate the app with 3 things: positivity, growth and creativity.
80% of Pinners say Pinterest makes them feel positive, with 90% of participants in a Morning Consult and Pinterest survey called Pinterest an “online oasis”.
This is no accident. Over the years, Pinterest has made great strides to promote this positivity by banning political ads from the platform in 2018 and, more recently, banning weight loss ads from the app.
When brands use Pinterest ads, they are encouraging users to view them in a similarly positive light, while also meeting users at their most creative. 🎨
Pinners use Pinterest when they are open and receptive to new brands, new ideas and personal growth.
2) A Pinner’s best friend
Because Pinterest is built with the consumer in mind, the platform’s usability is designed to slot seamlessly into the consumer’s life.
Instead of acting like a typical social network, Pinterest allows users to create boards for any project or concept they might be thinking of. From home DIY to starting a business, there’s something for everyone on Pinterest, and endless boards to be made.
And what users do to create a board is save pins to it. Really. It’s that simple.
Rather than treating these pins (be they GIFs or videos or images) as an image, these pins are viewed by the consumer as ideas.
A whopping 85% of Pinners say that they use Pinterest to plan out new projects. And with 95% of Pinterest’s top searches being unbranded, this leaves ample opportunity for advertisers to introduce themselves to potential consumers and slot smoothly into their next project.
3) Growth
Ranked the 14th most used social network in the world, not only is Pinterest insanely popular with users (we’re pretty addicted ourselves) they’re only getting bigger.
According to Jim Habig, Pinterest’s Global Head of Business Marketing, men are one of Pinterest’s fastest-growing demographics. In 2020 alone, the number of men on Pinterest increased by almost 50%, with the number of Gen Z’s and millennials growing by 40% and 35% respectively.
Not only that, but Pinners watch almost 1 billion videos every day on Pinterest. 🤯
More and more of us are flocking to Pinterest and seeking all that the app has to offer. And it’s no surprise why.
A social media app that takes active steps to improve user’s mental health will stand the test of time.
As more of us experience digital fatigue in the age of heavy digital reliance, Pinterest has become a haven for many users who use it to imagine new projects or ideas in the hopes of bringing them to life – and advertisers can benefit by engaging with new audiences who are open to exploring new ideas, brands and products.
For advertisers, this means that there has never been a better time to get involved in Pinterest.
Let’s face it, your audience is probably there already. 🤷
To learn more about Pinterest Ads, get in contact today.
