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What Brands Can Learn From The #TubeGirl Social Media Trend
TikTok, Social Media, Trends Erica Opiala TikTok, Social Media, Trends Erica Opiala

What Brands Can Learn From The #TubeGirl Social Media Trend

Sabrina, a recent law graduate, unexpectedly went viral with her #TheTubeGirlEffect trend video, garnering over 9 million views. MAC's quick partnership with her highlights the benefits of a reactive approach in social media, including increased visibility, relevance, virality, consumer insights, and a competitive advantage by staying in tune with current trends.

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