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How to Advertise on Meta (Facebook & Instagram)
Meta (Facebook and Instagram) remains one of the most effective advertising platforms, combining global reach with granular targeting and versatile creative formats. From Reels and Stories to catalogue shopping ads, Meta offers brands a full-funnel solution. In this guide, we explain how to advertise on Meta — and how One Day Agency can help your campaigns cut through and deliver measurable ROI.
How to Advertise on Google
Google Ads is the backbone of digital advertising, helping brands reach customers at the exact moment of intent across Search, Display, Shopping, and YouTube. From keyword targeting to Performance Max campaigns, Google offers both flexibility and scale. In this guide, we explain how to advertise on Google effectively — and how One Day Agency can help you build efficient, measurable, and creative campaigns.
What future technologies will revolutionize Digital Marketing?
The next revolution in digital marketing won’t be just about platforms or pixels – it will be about intelligent machines, immersive realities, and algorithms that make decisions for us. From AI that creates personalised campaigns in seconds to humanoid robots like Tesla Optimus that could manage both our homes and our workdays, the way brands connect with consumers is about to be redefined. This isn’t science fiction – it’s the near future. In this blog, we explore the breakthrough technologies set to transform digital marketing over the next decade, and what marketers need to do today to stay ahead of the curve.
What are the benefits of Digital Marketing
In today’s fast-paced, hyper-connected world, digital marketing isn’t just an option—it’s a necessity. Whether you’re a small startup or a global corporation, promoting your brand through online channels offers unparalleled opportunities to reach, engage, and convert your audience. With over 5.5 billion internet users worldwide in 2025, the digital landscape is a goldmine for businesses ready to seize it. But what exactly makes digital marketing so powerful? In this blog, we’ll break down its benefits, explain why it works for brands of any size, explore the key channels, and show you how to measure results and ROI. Let’s dive in!
What Is Digital Media Planning?
Digital media planning targets the right audience online—via social media, search, or websites—using data to optimize budgets and results. One Day Agency handles it all, from insights to tweaks.
What Are Digital Marketing Channels?
Digital marketing channels are your brand’s ticket to the online world—think of them as highways connecting you to your audience. From the scroll-stopping power of Instagram to the direct punch of email, these platforms are called 'channels' because they’re unique paths for your message, just like tuning into your favorite TV station. At One Day Agency, we don’t just use them—we integrate them. Imagine your blog driving traffic via SEO, amplified by a tweet, and sealed with a personalized email. That’s the magic of channels working together. Ready to see it in action? Let’s talk.
How to use AI in Digital Marketing.
Artificial Intelligence (AI) has become a hot topic in virtually every industry, and digital marketing is no exception. Still, if you look under the hood of most marketing operations today, you’ll find that true AI integration—beyond what major ad platforms offer for optimizing ad placements—is quite limited.
SEO vs. PPC, which digital marketing strategy is right for you?
With so many digital marketing channels available, business owners and marketing teams often grapple with where to focus their efforts—and budgets. Two of the most prominent strategies are SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. Both can drive high-quality traffic to your website, but each has its own strengths, challenges, and use cases.
In this extensive guide, we’ll dissect both SEO and PPC, explore their pros and cons, and help you determine which strategy might be the best fit for your business objectives.
What are the most common mistakes in digital marketing?
Digital marketing can be an incredible growth engine for businesses of all sizes, but it’s also rife with pitfalls. The vast world of platforms, metrics, and strategies can be overwhelming, making it all too easy to focus on the wrong KPIs or neglect certain parts of the funnel. In this blog, we’ll dive deep into the most common mistakes in digital marketing, with a particular focus on misunderstanding results, miscalculating Return on Investment (ROI), Return on Ad Spend (ROAS), and overall funnel management. We’ll also explore why platforms like Meta (Facebook/Instagram) and Google Ads—while powerful—are merely tools. Without solid marketing fundamentals, even the most robust platforms can’t guarantee success.
How can digital marketing integrate with offline strategies?
In an age where customers are bombarded by messages from every angle, an integrated marketing approach can be a game-changer. While digital channels give us the power of precision, offline channels like TV, radio, print, and outdoor (OOH) still command broad reach and trusted brand presence. Combining them properly is more than just adding logos to a billboard or plugging social media handles in a TV commercial; it’s about orchestrating a consistent customer experience across every potential touchpoint.
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