Regardless of the ongoing debate, one fact is crystal clear – AI is not a passing trend; it's a permanent fixture, and businesses need a forward-thinking strategy to remain competitive.

With around 18% of the world's adult internet users being present on TikTok, the platform can be a very appealing channel for many brands to advertise on. As a very video-heavy and creative space, the platform needs to be within reach for your brand in terms of creating effective ad content. However, users on the platform appreciate an unpolished, honest and sincere ad over a corporate sales pitch. Here are some of our tips for creating engaging content for your TikTok ad strategy.

Google Ad Extensions are added pieces of information you can use with your search ads.

Klaviyo and Mailchimp are two of the most popular email marketing platforms.

While they both serve the purpose of email marketing, there are some key differences. Here are the pros and cons of each platform.

UTMs are tags that can be added to the end of a URL, allowing you to track traffic sources. It allows a more granular breakdown of what traffic came from where, and consists of 5 parameters

Ad fatigue happens when your audience has viewed your ad so many times that they have become bored of it, choosing to ignore it and scroll straight past.

We’ve rounded up 7 effective Black Friday marketing strategies to help you boost your sales all the way to Cyber Monday and beyond.

Budgeting for campaigns that run across various channels doesn’t have to be difficult.

Here’s how you can plan to reap the benefits of both digital and OOH advertising strategies for your brand.