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Our latest for @astonmartinf1 : a bold digital immersion takeover at Outernet London and striking rail sheets across the London underground. Built to stop traffic, above and below ground. 🚥🏁 @transportforlondon
It’s been a minute since we last posted – and we’ve got a lot to share. From team news to international growth and client highlights, here’s a quick update from One Day. First up: our people. Klaudia Szelugowska now leads ou
Latest Central London campaign for @axcapital.uae across London Bus, London Underground and Taxis. 💪 #dubai #dubaiproperties #dubaiproperty #centrallondon
Every week, we're launching new campaigns around the world—each varying in scope, scale, complexity, and audience. In fact, over 50% of our clients are international, and we're continuously expanding our global presence. We're also proud membe
How to Advertise on Google
Google, Google Ads, SEO, Digital Agency, PPC, Digital Marketing Ricardo Seixas Google, Google Ads, SEO, Digital Agency, PPC, Digital Marketing Ricardo Seixas

How to Advertise on Google

Google Ads is the backbone of digital advertising, helping brands reach customers at the exact moment of intent across Search, Display, Shopping, and YouTube. From keyword targeting to Performance Max campaigns, Google offers both flexibility and scale. In this guide, we explain how to advertise on Google effectively — and how One Day Agency can help you build efficient, measurable, and creative campaigns.

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SEO vs. PPC, which digital marketing strategy is right for you?
eCommerce SEO, SEO, Digital Marketing, PPC Ricardo Seixas eCommerce SEO, SEO, Digital Marketing, PPC Ricardo Seixas

SEO vs. PPC, which digital marketing strategy is right for you?

With so many digital marketing channels available, business owners and marketing teams often grapple with where to focus their efforts—and budgets. Two of the most prominent strategies are SEO (Search Engine Optimization) and PPC (Pay-Per-Click) advertising. Both can drive high-quality traffic to your website, but each has its own strengths, challenges, and use cases.

In this extensive guide, we’ll dissect both SEO and PPC, explore their pros and cons, and help you determine which strategy might be the best fit for your business objectives.

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