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How is AI used in Advertising
Artificial intelligence (AI) is transforming the advertising industry in ways we could have only dreamed of a decade ago. From personalisation to predictive analytics, AI is providing advertisers with tools to better understand their audiences, optimise campaigns, and create content that truly resonates. In this article, we explore several key areas where AI is making a significant impact on advertising, and how brands can harness this technology to achieve more effective and efficient campaigns.
2024 Predictions: The Future Of Digital Marketing and AI
Regardless of the ongoing debate, one fact is crystal clear – AI is not a passing trend; it's a permanent fixture, and businesses need a forward-thinking strategy to remain competitive.
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