Ricardo Seixas 1/5/25 Ricardo Seixas 1/5/25

How to Brief an Agency: Focusing on What Really Matters

Crafting a brief for a marketing or advertising agency is a pivotal step in ensuring the success of your campaign. While there are countless resources online offering templates and advice, many fail to address the core elements that truly make or break a brief. This blog post highlights the key aspects often overlooked and provides guidance on how to create a brief that leads to actionable, impactful strategies.

Ricardo Seixas 12/30/24 Ricardo Seixas 12/30/24

How to Choose a Digital Marketing Agency

The Most Important Factor: The Team

Forget about speaking with heads of departments, directors, or even account managers. These individuals are rarely involved in the day-to-day execution of your campaigns. Instead, you need to meet and evaluate the people who will be directly responsible for your account—the strategists, designers, paid social media managers, PPC specialists, SEO analysts and so on.

Ricardo Seixas 10/6/24 Ricardo Seixas 10/6/24

Paid Social Advertising: A Fun Dive Into the Basics

Hey there, social media explorers! Let's talk about one of the most powerful tools for boosting your brand online: paid social advertising. You know those posts that pop up on your Instagram feed that seem a little too perfectly tailored to your interests? Yup, those are paid social ads. But what exactly is paid social advertising, and why should you care? Let’s break it down, casual-style.

Ricardo Seixas 10/6/24 Ricardo Seixas 10/6/24

What is ROAS? Everything You Need to Know

When investing in advertising campaigns, one of the most critical metrics for assessing performance is Return on Ad Spend or ROAS. It helps marketers understand how effectively their money is being used to generate revenue. Let's dive into what ROAS is, how it works, and why it's so crucial for advertising success.

Ricardo Seixas 8/13/24 Ricardo Seixas 8/13/24

What is a Digital Agency? What does a Digital Agency do?

In the fast-paced world of digital marketing, a digital agency is a vital partner for businesses looking to establish or enhance their online presence. A digital agency focuses on leveraging digital channels to help companies connect with their target audience, drive traffic, generate leads, and ultimately increase sales. These agencies offer a wide array of services that encompass all aspects of online marketing, from website development to social media management, and everything in between.