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What Brands Can Learn From The #TubeGirl Social Media Trend
TikTok, Social Media, Trends Guest User TikTok, Social Media, Trends Guest User

What Brands Can Learn From The #TubeGirl Social Media Trend

Sabrina, a recent law graduate, unexpectedly went viral with her #TheTubeGirlEffect trend video, garnering over 9 million views. MAC's quick partnership with her highlights the benefits of a reactive approach in social media, including increased visibility, relevance, virality, consumer insights, and a competitive advantage by staying in tune with current trends.

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Creating Engaging TikTok Content
Digital Marketing, TikTok, Paid Social, Social Media Ricardo Seixas Digital Marketing, TikTok, Paid Social, Social Media Ricardo Seixas

Creating Engaging TikTok Content

TikTok has evolved from a trend-led app to a cultural powerhouse, offering brands a unique space to connect with audiences through creativity and authenticity. In this guide, we break down how to create truly engaging TikTok content—from native ad formats and storytelling to platform-specific best practices. Plus, get expert insight from Alexandra on why mastering TikTok is key to brand growth in 2025.

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TikTok’s Brand Lift Study (BLS) - is it the advertiser’s 🏆 holy grail?
Articles, TikTok Ricardo Seixas Articles, TikTok Ricardo Seixas

TikTok’s Brand Lift Study (BLS) - is it the advertiser’s 🏆 holy grail?

According to Hootsuite, TikTok is the 7th most used social media app, and yet it is the second-biggest app in terms of consumer spending. It’s no wonder, then, that advertisers are flocking to the platform, and TikTok has gone to great lengths to optimise their platform and attract advertisers. Now, TikTok has created BLS as a new way of helping advertisers reach their goals.

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