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How To Advertise on TikTok
TikTok has transformed the way people consume and create content, turning short videos into cultural moments and viral sensations. For brands, it is not just a platform for entertainment but a powerful advertising space where creativity drives performance. Whether you are a start-up looking for visibility or a major brand aiming for scale, TikTok offers unique opportunities to connect with engaged audiences through storytelling, trends and data-driven strategy. This guide explores how to advertise effectively on TikTok and how One Day Agency, as an integrated media partner, can help brands turn ideas into impact.
What Brands Can Learn From The #TubeGirl Social Media Trend
Sabrina, a recent law graduate, unexpectedly went viral with her #TheTubeGirlEffect trend video, garnering over 9 million views. MAC's quick partnership with her highlights the benefits of a reactive approach in social media, including increased visibility, relevance, virality, consumer insights, and a competitive advantage by staying in tune with current trends.
Creating Engaging TikTok Content
TikTok has evolved from a trend-led app to a cultural powerhouse, offering brands a unique space to connect with audiences through creativity and authenticity. In this guide, we break down how to create truly engaging TikTok content—from native ad formats and storytelling to platform-specific best practices. Plus, get expert insight from Alexandra on why mastering TikTok is key to brand growth in 2025.
TikTok’s Brand Lift Study (BLS) - is it the advertiser’s 🏆 holy grail?
According to Hootsuite, TikTok is the 7th most used social media app, and yet it is the second-biggest app in terms of consumer spending. It’s no wonder, then, that advertisers are flocking to the platform, and TikTok has gone to great lengths to optimise their platform and attract advertisers. Now, TikTok has created BLS as a new way of helping advertisers reach their goals.
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