What Brands Can Learn From The #TubeGirl Social Media Trend
Sabrina, a 22-year-old recent law graduate from the University of Durham, has recently gone viral for her #tubegirl trend.
On August 13, 2023, Sabrina posted a video of herself dancing to a hit song with radiating confidence, without a care in the world in front of others.
What’s intriguing is that Sabrina didn’t initially plan for this video to go viral. She expertly filmed it using her 0.5 lens, with no grand expectations. To her surprise, the video went viral.
Sabrina’s video amassed over 9 million views, and subsequently other ones have also garnered million of views worldwide to bring the #TheTubeGirlEffect.
MAC wasted no time in forging a partnership with Sabrina, featuring her prominently in their fashion show. The swift collaboration not only demonstrates MAC’s agility but also solidifies their resonance with their target audience.
Below are the advantages of adopting a reactive approach:
1.Visibility and Engagement: Trending hashtags and topics on social media often generate a significant amount of attention and engagement. Participating in these trends can increase a brand’s visibility and attract a wider audience.
2. Relevance: Brands that are proactive and reactive to current trends demonstrate their relevance and adaptability. It shows they are in tune with their target audience.
3. Virality: Some trends can go viral quickly, spreading across social media platforms like wildfire. Brands that jump on relevant trends have the opportunity to engage in real-time marketing, increasing their reach and brand awareness.
4. Consumer insights: Monitoring trending topics allows brands to engage in real-time marketing. The agility can lead to more authentic conversations and timely interactions with the audience.
5. Competitive Advantage: Being the first to react to a trend within a specific industry can provide valuable insights into consumer sentiment, interest, and concerns. Brands can use this information to tailor their marketing strategies and produce product offerings.
It is important to consider to approach trending topics with caution. Not every trend will be relevant or appropriate for every brand, and some trends may be short-lived or controversial. Brands should keep in mind whether participation aligns with their values, target audience, and overall marketing strategy.
Additionally, authenticity is key in social media interactions, and consumers can quickly spot inauthentic attempts to capitalize on trends, Brands should strive to add value, provide meaningful contributions to the conversation, and maintain their brand integrity while participating in trending topics.
If you want to learn more about Social Media Trends, reach out to us today.
