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78% of brits watch live streams – is live video the future of YouTube? 📹
The rise in the popularity of live video and simultaneous video shows us that now more than ever, viewers are seeking connection by feeling present with their favourite creators. With this discovery in mind, how can brands tailor their YouTube content to meet this growing demand?
Live-stream shopping - A new way to reach your audience
Having its roots in China, live-stream shopping is a rapidly growing form of retail marketing that has already been adopted by mainstream platforms such as Instagram, Facebook and Amazon.
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