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How to Advertise on Streaming Services
In today's on-demand world, streaming services like Amazon Prime Video, ITVX, and All 4 offer brands an unmissable opportunity to connect with viewers in highly targeted ways. From pre-roll and mid-roll ads to data-driven campaigns powered by first-party insights, advertising on streaming platforms is now a must for e-commerce and retail brands. In this guide, we explore how to advertise on UK streaming services, the role of agencies, and why platforms like Amazon are leading the charge in digital TV advertising.
78% of brits watch live streams – is live video the future of YouTube? 📹
The rise in the popularity of live video and simultaneous video shows us that now more than ever, viewers are seeking connection by feeling present with their favourite creators. With this discovery in mind, how can brands tailor their YouTube content to meet this growing demand?
Live-stream shopping - A new way to reach your audience
Having its roots in China, live-stream shopping is a rapidly growing form of retail marketing that has already been adopted by mainstream platforms such as Instagram, Facebook and Amazon.
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