Streaming Advertising

Advertise on Disney+

Disney Plus Advertising Agency: Advertise on Disney+ with One Day

Disney+ is one of the biggest and most-used streaming providers. With the new ad-supported tier that launched in 2023, it's easier than ever for brands to take advantage of the massive reach of a channel that supports movies and shows from the likes of Disney, Pixar, National Geographic and Marvel.

There are 126 million global subscribers and a fast-growing UK audience, who come from a diverse range of demographics and locations. Businesses can target advertising to viewers watching family-friendly classics, kids' series, new releases, and blockbuster action movies.

One of the best aspects of advertising on Disney+ is that it puts ads in a trusted environment, associating products and services with entertainment viewers have chosen to see, and with non-skippable premium placements that reach enormous numbers.

Target Households Globally with Disney+ ads

Book a video call

The Advantages of Disney+ Advertising

The ability to reach the 40% of Disney+ subscribers who have opted into the ad-supported tier, targeting versatile audiences based on specific shows, studios, releases and genres.

Advanced audience data mapping tools, with options to personalise ads based on viewing habits, timings, interests and specific events such as sports tournaments or matches.
Massive reach, with millions of viewers logging in every day, including those watching series and movies via connected TVs, tablets and smartphones.
Ongoing ad performance monitoring, measuring campaign performance in real-time and tracing returns achieved to adjust ads or messaging as needed.

Disney+ Advertising Model

As part of the ad-supported tier, Disney+ has introduced several features and functions specifically designed for marketers and advertisers, including:

In-stream advertising, which integrates promotions into viewer experiences by playing ads at strategic points during or on either side of the content and capturing impressions without being intrusive.
Sponsored content ads, where brands can pick custom branding to show alongside Disney+ programming, selecting when and how messaging is shown to maximise relevance and context.
Banner ads, a type of ad shown on the interface when logging into Disney+, which help to build brand familiarity and align ads with the imagery and graphics that are displayed within the channel's content library.

More interactive and dynamic ad doormats are also available, where audiences can opt to click through to respond, such as registering for a service or event, buying a product, or logging their interest in receiving further information.

Types of Disney+ Ads

Pre, Mid and Post-Roll Disney+ Ads

Disney+ promotions can be shown right before content plays, during a natural pause in the episode or film, or after the entertainment ends, attracting attention when viewers are engaged, ensuring ads can’t be skipped over, or reinforcing calls to action before audiences look away.

Contact Us
Disney+ Product Placements

Brands keen to optimise awareness of a specific product or feature can insert their product or brand into the content itself. When this type of advertising is subtle and organic, it can achieve significant growth in audience reactions and familiarity with a product.

Book A Video Call
Banner Ads on Disney+

There are numerous places within the Disney+ interface that enable brands to position banners with animations, static graphics or video imagery. These can be shown on the homepage, during browsing menus or suggested content, and can be displayed on any mobile or in-home device.

Contact Us
Disney+ Title Cards

Title cards or slates are short-form video snippets or image clips that are shown just before a show or series starts playing. They align audience perceptions of a brand or product with the entertainment they’ve chosen to watch, presenting the content on behalf of the brand.

Get A Quote
Interactive Content Ads

Premium interactive ads can achieve remarkable returns by incorporating features or buttons that users can click to discover more details or review buying options. This type of Disney+ ad is ideal for brands that want to activate immediate responses.

Call us

Who Is Disney+ Advertising For?

The broad age ranges of Disney+ viewers make the platform an excellent advertising option for companies and businesses from almost every sector, although a large proportion of users are families and younger adults, which means the following feature prominently:

Ads that are designed to connect with viewers who are passionate about a certain brand, feature or studio, such as those created for Star Wars fans, Marvel watchers or audiences who follow National Geographic series.
Retail brands that use product placements and presentation tiles to link their brand to a franchise – think Mattel and Barbie as a great example!
Travel and tourism companies, which draw attention to their offers by featuring ads during travel shows or family broadcasts, highlighting kid-free places and attractions, as well as family-friendly resorts.
Tech brands, which showcase ads for gaming products, experiences, sales, and promotions, many of which are aimed at younger adults.

Disney+ is also widely used by car manufacturers who design ads to highlight safety or reliability features, and financial services providers who advertise banking and credit services aimed at families.

Why Advertise on Disney+?

Disney+ is a powerful streaming service, offering a range of ad formats that allow brands to choose from ad-roll placements available on a modest budget to full-scale promotional takeovers. The benefits include:

Accurate targeting, to ensure ads are shown to a defined viewer profile, aligning with age-appropriate guidelines for family content.
Options to combine different ad formats or creatives to augment brand familiarity and repeat exposure.
Exclusive opportunities to design campaigns based on popular franchises and brands, with which audiences have strong pre-existing emotional connections.

As with any major advertising campaign, it remains essential to ensure you select formats and imagery with care, ensuring promotions are perceived as entertaining or informative rather than an interruption to the viewer’s watching experience.

How Can One Day Help?

One Day's all-senior teams offers an end to end advertising service, from creating a brand-specific advertising strategy to comparing ad formats and placements, or tweaking messaging to maximise returns as your campaigns go live.

We can share insights and input on leveraging the best of the Disney+ advertising ecosystem, while monitoring impressions and engagements, or repurposing ad content for cross-posting on other channels and platforms.

Our Work

Latest Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Motorsports - Experiential OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“Disney+ is a fantastic environment for brands that want their campaigns to make a big impact – and, as always, we'll be delighted to help you publish compelling ads that tap into the key priorities and pain points that Disney+ users will respond positively to.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Advertising via a global and mainstream platform can be perceived as prohibitively expensive, but in reality, there are options for every budget, with rates that can be adjusted based on the CPM, or cost per thousand impressions, you're comfortable with.
- Families with children
  - Parents with kids who watch Disney, Pixar, Marvel, and animated content.
  - Often skew towards Millennial parents (late 20s–40s).
  - Interested in family products, travel, education, toys, food, entertainment, and household brands.
- Young adults & Gen Z
  - Big draw from Marvel, Star Wars, and Pixar fandoms.
  - Streamers looking for bingeable franchises, nostalgic Disney classics, and cultural hits like The Mandalorian or Marvel series.
  - Interests: gaming, tech, fashion, film, music, events.
- Affluent households
  - Disney+ is a paid subscription service, often bundled with Hulu/ESPN in the US, which leans towards middle- to higher-income households.
  - These audiences are more likely to have disposable income for travel, lifestyle, premium retail, and financial services.
- Global multicultural audiences
  - Disney+ is in multiple regions, with localised content. In the UK, you’ll reach households consuming Star (adult drama, comedy, thrillers) as well as Disney’s family catalogue.
  - Good for mainstream, pan-European, or US-wide campaigns

What our clients are saying…

Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
Mark Hodson, VP of Marketing at UNiDAYS

"Freshers is such a pivotal moment for UNiDAYS. As the UK's leading student platform, working with a tried and trusted team was key. We've found that in One Day. Their professionalism and unique approach to measuring effectiveness and incrementality is truly exceptional".
General Manager, Itchy Baby Co

“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
Gurveer Chana, BigCommerce's Demand Generation Manager

“It was an incredible experience partnering with IDA agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign’s success. From designing ad t picking locations and strategies, the were with us every step of the way, and we couldn’t be happier with the results.”