Best OOH Campaign Examples
Out-of-home (OOH) marketing campaigns can be as creative, funny, and immersive as you wish. Some of the best standout OOH examples are a great source of inspiration, whether you're keen on maximising the impact of a big product launch or wish to incorporate dynamic digital billboards into your next promotion.
Some of the best case studies become talking points in their own rights and act as a form of entertainment, whether because they stimulate interest in the product, service or brand being advertised or create a unique viewer experience that others wish to replicate.
Today, we've selected a handful of our very own OOH campaigns here at One Day to illustrate the impacts that OOH campaigns can make, along with some of the most photographed OOH displays elsewhere, to show how exciting these promotions can be.
Outdoor Advertising for Non-Alcoholic Beer.
Big Drop Brewing Co: New Non-Alcoholic Beer OOH Advertising
Using a bright, vibrant colour palette, contrasting bold lettering and the brand's characteristic 'big drop', this OOH campaign was developed to support the launch of a new brand, founded by the owner who was dissatisfied with the availability of good quality alcohol-free beers following a lifestyle change as a new parent.
Our brief was to create a cost-effective campaign with optimal reach using targeted placements along public transport networks, including strategic bus shelter displays and full takeovers of adjacent billboards at prominent platforms and stations, alongside roadside advertising.
Each display was built around the brand's unique tone of voice, using the simplicity and scale of classic static billboards to showcase what the business was all about. We added scannable QR codes to ensure viewers had the convenience of placing an order there and then through Amazon.
Bus Advertising.
Takis Snacks: A Dublin Domination OOH Campaign
Takis produces spicey, flavoursome snacks and wanted to create a campaign that would target their young target demographic while delivering prime media placements throughout Dublin, including key areas within the city centre and across the arterial access routes popular with commuters and motorists.
The Dublin campaign was created in close collaboration with the brand and delivered superb results, which the company has since used as a case study. We blended OOH placements to ensure excellent reach and repeat exposure, improving brand recognition and awareness.
A combination of bus advertising, transport media, roadside billboards, and displays in locations adjacent to pubs and bars delivered the desired outcomes. Takis was advertised widely throughout Dublin for the duration.
Explore the Takis Dublin Domination PPH Campaign.
Train Station Advertising.
Butternut Box: Brand Launch in a New Jurisdiction
We worked with Butternut Box, producers of high-quality dog food on a subscription delivery basis, to launch the already successful brand to a new audience in Ireland, using a combination of OOH media, with a focus on timing and planning to market exclusively to dog owners.
Mapping out locations and touchpoints enabled us to identify supermarkets, retail and shopping centres, and roadside advertising locations, offering excellent impressions and responses. We developed promotions in places with high traffic and footfall, shown at eye level and in spaces with extended dwell time.
The results exceeded the client's expectations, prompting improvements in brand awareness and uplifts in subscriptions. Monitoring tactics were used to measure the campaign's success, and visible data was accessed to see how responses were generated.
Learn About One Day’s Butternut Box OOH Promotions.
International OOH Campaign Examples
Next, we'll summarise some of our top picks elsewhere, highlighting brands that have gone the extra mile to ensure their OOH advertising is memorable and impactful.
IKEA: The Oxford Street FRAKTA Tote Bag
IKEA is a well-known furniture retailer with an international customer base. Although the brand has grown considerably since its launch in 1943, it decided to make a splash when announcing the opening of a new store on London's iconic Oxford Street.
The company opted to create a massive-scale interpretation of the famous blue shopping bag, attracting interest in the forthcoming store launch. Using the bag worked well, rather than showcasing any specific product, since as many as 45% of people own one of the blue bags.
Using scale and size, the OOH campaign was unique and covered the full store, which was still under construction, leaving no doubt about the message it wanted to convey.
Not On The High Street: Christmas OOH Campaign
The online marketplace NOTHS used conventional billboards with a twist as part of its Christmas sales campaign, using the fact that millions of gifts are discarded every year to double down on its themes of supporting small business owners and promoting sustainability.
However, instead of billboards, the brand built 3D displays featured at two locations in London and one in Manchester. These encouraged buyers to consider whether the gifts they were buying were likely to be used.
These campaigns included a Perspex box filled with typical unwanted Christmas gifts, while another was made to represent a drawer stuffed with unwanted presents – primarily socks.
Barbie: The OOH Film Launch Campaign
Our final example is Barbie, the movie that made an astonishing $1.446 billion at the box office, the seventh largest revenue ever recorded by a commercial film. The studio created a marketing campaign to maximise interest in the release and encourage viewers to watch at a cinema rather than waiting for a lower-cost version to be released through their streaming service.
This OOH campaign was based on awareness of the Mattel brand and appealed to both parents who would have played with Barbies as children and younger generations, some of whom may have been becoming familiar with Mattel and Barbie for the first time.
Each billboard was simple but used consistent branding featuring the classic Barbie font and colouring, a colour palette based solely on shades of pink, and a rounded, cursive text that many viewers could recognise.
Creating an Attention-Grabbing OOH Campaign
We hope these examples have shown you the diverse ways and placements OOH campaigns offer – and why this form of advertising can be adapted to your brand goals and marketing objectives.
To learn more about OOH advertising or browse more of our work, please contact or visit the linked pages.
