Butternut Box is a 100% online dog food e-commerce challenging the status quo in the industry by introducing natural fresh food for dogs using a subscription business model. As the story goes, it all started because the owners’ dog couldn’t stop farting.

Part of the ongoing work and successes with the brand across Ireland and the UK with out-of-home media, the brand challenged us to scale that marketing effort by adding up another channel: radio.

Using our proprietary media planning tool that aggregates multiple sources of data and conducting research of radio audiences, we've set an effective non-wasteful radio plan across key radio stations, hours of the day and locations. And, more importantly, we've worked with our radio producers and the brand to create the below highly engaging radio ad proving outstanding success based on survey data and analysis of the brand performance across their business intelligence.