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One Day Agency expands international work with Cineworld and Cinema City
One Day Agency is expanding their work with international clients Cineworld and Cinema City. Creative and performance frameworks will now be extended from the UK and Poland into Romania, the Czech Republic, Hungary, Bulgaria, Slovakia and Israel.
Cineworld and Cinema City are part of Regal Global Entertainment, the second largest cinema group in the world. Cineworld is based in the UK, while Cinema City operates across Central and Eastern Europe, with Planet among the group’s brands in Israel.
How to advertise in Cinemas
Cinema is the last bastion of undistracted advertising. In an era of second-screening and three-second attention spans, the big screen offers a rare commodity: a captive audience. This guide explores the strategic fundamentals of cinema advertising, dispelling the myth that it is reserved for big-budget players and demonstrating how granular targeting can drive ROI for businesses of every size.
Why Choose Cinema Advertising
Cinema advertising offers brands something rare in today’s fast-scrolling world: a truly captive audience. With immersive visuals, emotional impact, and premium perception, the big screen transforms storytelling into brand power. Whether you're building awareness or driving results, cinema delivers—loud, large, and unforgettable.
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