Netflix’s shift to an ad-supported model has opened the doors for brands to reach millions of highly engaged viewers inside one of the world’s most premium streaming platforms. From pre-roll and binge ads to immersive AI-powered formats, Netflix now offers advertisers a powerful mix of creative opportunities and advanced targeting. But navigating this new ecosystem requires the right expertise. In this article, we break down how to advertise on Netflix, the formats available, what to expect from campaign setup and targeting, and how One Day Agency can help brands maximise return on investment with integrated media buying and TV capabilities.