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What is Connected TV Advertising?
Connected TV (CTV) advertising has emerged as a powerful tool for marketers, offering unique advantages over traditional TV advertising and digital marketing channels. With the growing adoption of connected devices, CTV has become a prominent platform for reaching targeted audiences effectively. In this blog, we'll explore why CTV advertising is on the rise and how businesses can leverage it to enhance their marketing strategies.
Maximising the Potential of Streaming TV Advertising: A Media Agency's Guide
The world of television advertising has evolved dramatically with the rise of streaming platforms, and today, reaching an audience has never been more targeted or flexible. Streaming TV advertising offers brands the ability to engage audiences in more personalized ways, and by collaborating with a media agency, brands can ensure every campaign is optimized from start to finish. This blog explores how you can plan a streaming TV campaign and where our media agency can provide crucial support every step of the way.
10 Advantages of TV Advertising
Television advertising remains a powerful medium for connecting with a large audience. With digital media evolving, some may question its relevance, but TV advertising continues to provide unique advantages that other formats struggle to match. Here are ten key advantages that make TV advertising a compelling choice for marketers today.
Unlocking the Power of BVOD
In today’s digital age, where streaming services seemingly command a larger audience than traditional TV, BVOD (Broadcast Video on Demand) platforms have become a transformative force in the world of advertising. So what are the advantages of BOVD?
Ads on Netflix?! Here are the pros and cons for advertisers
Recently, it has been announced that Netflix is looking to incorporate ads into its platform in order to finance a lower-priced subscription tier in the last three months of 2022.
Today, we're covering the major pros and cons of Netflix advertising so that you can decide whether it could help your brand thrive in 2022 and beyond.
The Ultimate Guide to Creating the Perfect TV Ad
In 2021, there were more than 1,000 new TV advertisers in the UK. This shows that demand for high-quality TV ads that yield actual results is only growing.
Today, we're looking into what exactly makes a TV ad campaign successful.
Here’s Why You Should Consider TV Advertising
Did you know that a successful TV ad's impact on customers can last for up to 2 years after the customer has seen the advert?
This shows how, when done right, TV advertising can be a huge asset for brands.
Here's why you should consider TV advertising for your brand.
The Top 3 Super Bowl Ads 2022
With the potential for extreme success being so great, the pressure was on this year for advertisers to create the most memorable ads. So, who did it best?
This week, we’re covering what 3 of the most innovative brands did right at this year’s Super Bowl.
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