Netflix Marketing Agency
Netflix Marketing Agency.
Advertising on Netflix and Beyond
As a leading Netflix marketing agency, we help brands break into one of the most premium and fast-evolving advertising environments available today: video-on-demand (VOD). While Netflix now offers powerful advertising opportunities, our expertise doesn’t stop there—we plan and activate campaigns across all major VOD platforms, including Amazon Freevee, ITVX, Channel 4, Pluto TV, YouTube, Rakuten, and more.
Whether you’re looking to drive brand awareness through cinematic storytelling or reach viewers at scale with data-led targeting, we specialise in VOD advertising strategies that make an impact—on and off Netflix.
What Is Netflix?
Netflix began in 1997 as a DVD rental service in the U.S. and went on to completely redefine how the world consumes television and film. With over 260 million global subscribers, Netflix is now the most recognised subscription-based streaming platform, available in over 190 countries.
Initially focused on subscription-only content with no advertising, Netflix shifted gears in 2022 with the introduction of its ad-supported tier, opening the door for brands to tap into its vast, highly engaged audience.
Netflix’s Advertising Model: How It Works
Netflix’s ad-supported subscription tier, called “Standard with Ads”, gives brands access to a growing base of price-sensitive consumers who are willing to view ads in exchange for lower monthly fees. Ads on Netflix are non-skippable, high-quality, and placed in premium programming—including Netflix Originals, blockbuster films, and popular series.
Key features of Netflix’s ad offering:
Pre-roll and mid-roll video ads (15 or 30 seconds)
Premium, brand-safe content environment
Geo, genre, and content targeting
Advertiser exclusivity in some titles
Limited ad frequency to protect viewer experience
This is not a low-attention environment—viewers are highly immersed and brands benefit from strong completion rates and recall.
Benefits of Advertising on Netflix
Unmatched Reach in Streaming: Netflix commands one of the largest global audiences among VOD platforms.
Premium Content Association: Ads appear alongside award-winning, high-production-value shows and films.
Ad Completion Rates: With limited ad loads and non-skippable formats, most users watch ads through to the end.
Targeting Capabilities: While still developing compared to social platforms, Netflix offers content- and genre-level targeting to help brands reach aligned audiences.
Things for Brands to Consider
While Netflix presents exciting opportunities, there are a few considerations to keep in mind:
Ad Inventory Is Limited: Netflix limits ad load per hour to maintain a quality experience, which means inventory can be competitive and relatively high-cost.
No Direct Attribution (Yet): Measurement is improving, but Netflix is still working toward deeper attribution tools compared to platforms like Meta or YouTube.
Limited Targeting (for now): Unlike digital-native platforms, targeting is more contextual and genre-based rather than behavioural or interest-based.
However, these are less “downsides” and more characteristics of a premium VOD experience, where attention is higher, but so are the stakes for creative and strategy.
A Word from Ricardo Seixas, CEO of One Day Agency
“VOD is here to stay. TV is no longer just a television—it’s a media hub. People stream Netflix, YouTube, Prime, and more from their living rooms, phones, and laptops. Understanding this shift in viewing behaviour is essential. Brands that adapt will be the ones who own the living room.”
Why Choose Us as Your Netflix Marketing Agency?
At One Day Agency, we:
Have direct access to Netflix’s media partners and buying routes
Build multi-platform VOD strategies that incorporate Netflix and other streaming platforms for maximum reach and relevance
Create cinematic-quality creative optimised for lean-back viewing
Use data and insights to shape and optimise campaigns across the entire funnel
Whether you’re planning a product launch, a brand awareness push, or a performance-driven campaign, we know how to deliver results through Netflix and VOD.
Ready to Start Advertising on Netflix?
If you’re curious about how your brand can appear on Netflix or want to explore VOD campaigns that make an impact, get in touch with our team today. The future of television is streaming—and we’re here to help you own it.
