Television advertising has undergone a dramatic transformation in recent years. With the rise of Video on Demand (VOD) platforms and the enduring power of traditional linear TV, advertisers now have multiple avenues to reach their target audiences. Each option comes with distinct cost structures and advantages, making it essential to understand which platform aligns best with your goals.

Let’s explore VOD and linear TV advertising costs, planning considerations, and production expenses.

As digital media continues to evolve, Video on Demand (VOD) advertising has emerged as a powerful tool for brands to engage audiences on their terms. With the flexibility to reach viewers who consume content at their convenience, VOD advertising offers unmatched targeting, affordability, and measurable results.

Connected TV (CTV) advertising has emerged as a powerful tool for marketers, offering unique advantages over traditional TV advertising and digital marketing channels. With the growing adoption of connected devices, CTV has become a prominent platform for reaching targeted audiences effectively. In this blog, we'll explore why CTV advertising is on the rise and how businesses can leverage it to enhance their marketing strategies.