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What Is Digital Media Planning?
Digital media planning targets the right audience online—via social media, search, or websites—using data to optimize budgets and results. One Day Agency handles it all, from insights to tweaks.
What is a D48 Billboard?
D48 billboard is a digital twist on a classic advertising staple. The 'D' stands for digital, while '48' refers to its 48-sheet size—about 20 feet wide by 10 feet tall. Unlike traditional static billboards, a D48 uses LED screens to display dynamic, instantly updatable content. Picture this: a breakfast ad in the morning seamlessly switches to a movie trailer by evening, all on the same board. Spotted along busy roads or city centers, these versatile displays blend old-school scale with modern tech, making them a go-to for advertisers aiming to stand out.
Radio Advertising Costs Explained: How much does it cost for a Radio Advert?
Discover how radio advertising in the UK provides exceptional value for your marketing budget. With costs as low as £2 CPM, radio allows even modest budgets to reach hundreds of thousands of listeners. Understand the importance of frequency, effective media planning, and how investing strategically—such as £5,000 for a city-sized audience like Manchester—can ensure virtually everyone hears your brand multiple times. Learn more about creating impactful radio campaigns with One Day Agency.
Advantages and disadvantages of advertising on Social Media
Social media advertising offers businesses an unparalleled opportunity to reach highly targeted audiences at a cost-effective rate. With advanced targeting, real-time engagement, and in-depth analytics, brands can optimise campaigns for maximum impact. However, challenges such as ad fatigue, rising competition, and evolving platform algorithms make it crucial to have a well-planned strategy.
At One Day Agency, we specialise in crafting data-driven, high-performing paid social campaigns that cut through the noise. Whether you’re looking to boost brand awareness, generate leads, or drive sales, we’ll help you navigate the ever-changing landscape of social media advertising. Get in touch today to explore your brand’s potential.
What is a Special Build OOH?
In today’s crowded advertising landscape, special build out-of-home (OOH) campaigns offer brands a powerful way to stand out. From giant product replicas and interactive installations to eco-friendly billboards, these custom-built outdoor ads go beyond the traditional billboard to create memorable, shareable brand experiences. Successful examples like Arla’s pouring milk billboard, Quorn’s roaring T-Rex, and Volkswagen’s moss-covered eco-ad prove that when brands think outside the frame, they capture attention and drive engagement. Looking to create an OOH campaign that turns heads? One Day Agency can bring your vision to life.
One Day Announces Leadership Transition and Key Hire to Fuel 2025 Growth
Klaudia Takes Helm of Growth Team, Joined by Shelby Davis as Senior Growth Manager.
What Are Digital Marketing Channels?
Digital marketing channels are your brand’s ticket to the online world—think of them as highways connecting you to your audience. From the scroll-stopping power of Instagram to the direct punch of email, these platforms are called 'channels' because they’re unique paths for your message, just like tuning into your favorite TV station. At One Day Agency, we don’t just use them—we integrate them. Imagine your blog driving traffic via SEO, amplified by a tweet, and sealed with a personalized email. That’s the magic of channels working together. Ready to see it in action? Let’s talk.
Video Marketing in 2025
Video marketing is undergoing a major transformation in 2025, where short-form content meets traditional TV advertising to create a seamless brand experience. While social media videos under 60 seconds dominate platforms like TikTok, Instagram Reels, and YouTube Shorts—driving 135% more organic reach than static content—TV ads remain powerful for broad audience engagement.
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