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How to Advertise on Radio
Radio Advertising Ricardo Seixas Radio Advertising Ricardo Seixas

How to Advertise on Radio

Radio continues to reach more than 36 million UK listeners every week, offering brands cost-effective advertising in a trusted and habitual medium. With formats from 30-second spots to live presenter reads and digital targeting, radio delivers both scale and authenticity. In this guide, we explain how to advertise on radio — and how One Day Agency can help your brand get heard.

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How to Advertise in Podcasts
Podcast, Radio Advertising, Spotify Ricardo Seixas Podcast, Radio Advertising, Spotify Ricardo Seixas

How to Advertise in Podcasts

Podcasts are one of the fastest-growing advertising channels, combining high engagement with trusted host–listener relationships. With formats ranging from host-read sponsorships to programmatic ads, podcasts offer brands a powerful way to connect with audiences in an authentic, cost-effective way. In this guide, we explore how to advertise in podcasts — and how One Day Agency can help you make audio a central part of your media mix.

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Radio Advertising Costs Explained: How much does it cost for a Radio Advert?
Radio Advertising Ricardo Seixas Radio Advertising Ricardo Seixas

Radio Advertising Costs Explained: How much does it cost for a Radio Advert?

Discover how radio advertising in the UK provides exceptional value for your marketing budget. With costs as low as £2 CPM, radio allows even modest budgets to reach hundreds of thousands of listeners. Understand the importance of frequency, effective media planning, and how investing strategically—such as £5,000 for a city-sized audience like Manchester—can ensure virtually everyone hears your brand multiple times. Learn more about creating impactful radio campaigns with One Day Agency.

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Advantages and Disadvantages of Radio Advertising

Advantages and Disadvantages of Radio Advertising

Radio advertising is one of those timeless forms of media that continues to hold its ground, even amidst the explosion of digital advertising platforms. As a media agency, we know that the right choice of medium can make or break a campaign, and radio advertising often delivers unique advantages that other channels simply can't replicate. But it comes with a few challenges too. Let's break it down.

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