Street Furniture Advertising
Out-of-Home Street Furniture Advertising
Develop Out-of-Home Street Furniture Advertising That Respond to the Real World
Engage With Audiences at Street Level With High-Visibility Urban Advertising
Street furniture advertising lets brands place campaigns directly in the environments where people walk, commute, shop, and spend time. Bus shelters and phone boxes, for instance, offer highly visible advertising in locations with consistent pedestrian and vehicle traffic.
Unlike larger billboards that target general audiences, street furniture promotions can be highly effective when brands want to reach more granular demographics by targeting specific streets, routes, retail spaces, or neighbourhoods.
One Day Agency delivers out-of-home street furniture advertising campaigns, helping brands reach audiences through high-impact placements across busy streets, town centres and urban environments.
As a flexible type of out-of-home advertising, street furniture ads can also be part of wider campaigns, with combined formats to reinforce messaging such as transit, billboard and digital displays.
Why Advertise Using Street Furniture?
Street furniture is designed to be used or seen by anyone passing by, whether public transport users, cyclists, drivers, or pedestrians. Selecting spaces with consistent traffic ensures ongoing exposure and lets brands choose the specific locations where their campaigns appear.
A local business might focus on promotions around an immediate catchment area, whereas national brands often develop multiple placements across larger cities to build widespread awareness of their campaigns. Potential benefits include:
Opportunities to target selected streets, routes or areas
Advertising close to key destinations such as retail outlets
Repeat exposure to viewers who regularly use the same routes or services
Static and digital formats to match campaign targets
Options to design local, regional and national campaigns
Outdoor advertising with excellent visibility
These advantages mean street furniture ads are often particularly beneficial for campaigns where brands need to consider location, repetition, and proximity as equally important factors.
Why One Day?
One Day Agency collaborates with a diverse range of brands to develop high-performance campaigns, with an all-senior team that can provide custom recommendations based on business audiences, objectives and budgets, and for national, heavily localised and international campaigns.
We provide comprehensive support, from initial media planning and location selections to media buying, creative development and monitoring, building bespoke strategies around each client’s requirements.
Street Furniture Advertising: Key Formats
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![Bus Stop Advertising and Bus Shelters]()
Bus Stop Advertising and Bus Shelters
Bus shelters can make the most of commuter dwell time and reach a large number of people each day. They are not only visible to bus users but also reach a wider demographic such as pedestrians, shoppers and often motorists. Bus shelters can be found across the country, from built-up cities to sparse rural towns.
They allow an advertiser to hone in on specific locations and can therefore suit small, local businesses to build awareness and drive store traffic. Large businesses may wish to make their campaigns more widespread and flood the market with their adverts creating maximum impressions.
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![Phone Box Advertising]()
Phone Box Advertising
Phone box advertising is a distinctive form of place-based advertising that leverages the visibility of traditional telephone booths in urban areas. Despite the decline in their original use, phone boxes remain iconic fixtures in many cities, offering brands a unique opportunity to capture the attention of pedestrians and passersby.
Ads placed on or inside these booths are often eye-catching and strategically positioned in high-traffic locations, making them an effective tool for reaching a broad, diverse audience. This format is particularly valuable for localised campaigns, providing brands with a cost-effective way to increase visibility, reinforce brand presence, and engage with consumers in a public space.
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![Ad Bikes]()
Ad Bikes
Ad bikes are an innovative and eco-friendly form of place-based advertising that involves mobile billboards mounted on bicycles. These ad bikes are designed to navigate through high-traffic urban areas, events, and pedestrian zones, offering brands a flexible and highly visible way to reach their target audience.
The mobility of ad bikes allows for strategic route planning, ensuring that ads are seen by large, diverse groups of people in various locations throughout the day. This format is particularly effective for creating buzz, driving local awareness, and engaging with audiences in a memorable and dynamic manner, all while promoting a brand’s commitment to sustainability.
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![Street Hubs]()
Street Hubs
Street Hubs are cutting-edge, digital advertising platforms integrated into urban infrastructure, often taking the form of interactive kiosks or smart city installations. Strategically placed in busy metropolitan areas, these hubs offer brands a powerful way to connect with tech-savvy, on-the-go audiences through dynamic, real-time content.
Equipped with high-resolution digital screens and interactive capabilities, Global Street Hubs not only display advertisements but also provide useful information like maps, Wi-Fi, and local services, enhancing the urban experience. This advertising format is particularly effective for brands looking to deliver targeted, contextually relevant messages in a modern, engaging format that captures attention in the heart of the city.
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![Urban Furniture]()
Urban Furniture
Urban furniture is primarily located curbside in high-traffic areas of major cities. This means that they can be seen by pedestrians and motorists, increasing their potential reach.
They are often used for point-of-purchase marketing located near physical stores. For example, if you are opening a new restaurant, these eye-level ads can be a cost-effective way to drive local consumers to your physical locations, increasing store traffic.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
Non-Alcoholic Beer - Out-of-Home Campaign & TV
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Shelby
Sailor
Scott
Klaudia
“Street furniture puts brands right into the everyday journey, reaching people at eye level across busy streets, shopping areas and transport routes. It’s a simple way to build repeated visibility in the places people move through every day.”
Ricardo Seixas, Founder and CEO, One Day Agency
Full-funnel Advertising Agency
What our clients are saying…
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Frequently Asked Questions.
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Street furniture ads are an out-of-home campaign placement that uses existing everyday infrastructure rather than purpose-built billboards or digital screens.
That could mean advertising on bus shelters, phone boxes, or bikes rented through bike share schemes now prevalent in most major cities. Because these backdrops are usually at street and eye level, they’re a great way to engage pedestrians, commuters, motorists, and anyone else going about their day-to-day routines.
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Yes, street furniture is often relevant to a wide range of campaigns, because brands can choose specific geographical areas or locations where they’ll be best positioned to connect with their target audience.
For example, choosing ad sites near shops, restaurants, or venues can build awareness among people already in the area, while scaling street furniture ads across multiple locations can support regional or nationwide campaigns.
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Incorporating street furniture into marketing initiatives doesn’t mean pasting static posters; it means selecting strategically placed infrastructure that often has built-in housings, brackets, and screens.
Digital street furniture, such as a digital LED screen installed within a bus shelter, provides greater flexibility, with options to change creatives throughout the day. Depending on the format, campaigns can be scheduled to show specific messages at different times or based on the weather.
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Yes, like any type of outdoor advertising, street furniture ads are subject to planning rules, transport regulations and local authority requirements.
Advertising material placed on any form of urban street furniture will typically need permission, and specific guidelines apply to high-demand placements, such as advertising within the TfL network.
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