Out-of-Home Advertising
Street Furniture Advertising
Bus Stop Advertising and Bus Shelters
Bus shelters can make the most of commuter dwell time and reach a large number of people each day. They are not only visible to bus users but also reach a wider demographic such as pedestrians, shoppers and often motorists. Bus shelters can be found across the country from built-up cities to sparse rural towns.
They allow an advertiser to hone in on specific locations and can therefore suit small, local businesses to build awareness and drive store traffic. Large businesses may wish to make their campaigns more widespread and flood the market with their adverts creating maximum impressions.
Phone Box Advertising
Phone box advertising is a distinctive form of place-based advertising that leverages the visibility of traditional telephone booths in urban areas. Despite the decline in their original use, phone boxes remain iconic fixtures in many cities, offering brands a unique opportunity to capture the attention of pedestrians and passersby. Ads placed on or inside these booths are often eye-catching and strategically positioned in high-traffic locations, making them an effective tool for reaching a broad, diverse audience. This format is particularly valuable for localized campaigns, providing brands with a cost-effective way to increase visibility, reinforce brand presence, and engage with consumers in a public space.
Ad Bikes
Ad bikes are an innovative and eco-friendly form of place-based advertising that involves mobile billboards mounted on bicycles. These ad bikes are designed to navigate through high-traffic urban areas, events, and pedestrian zones, offering brands a flexible and highly visible way to reach their target audience. The mobility of ad bikes allows for strategic route planning, ensuring that ads are seen by large, diverse groups of people in various locations throughout the day. This format is particularly effective for creating buzz, driving local awareness, and engaging with audiences in a memorable and dynamic manner, all while promoting a brand’s commitment to sustainability.
Street Hubs
Street Hubs are cutting-edge, digital advertising platforms integrated into urban infrastructure, often taking the form of interactive kiosks or smart city installations. Strategically placed in busy metropolitan areas, these hubs offer brands a powerful way to connect with tech-savvy, on-the-go audiences through dynamic, real-time content. Equipped with high-resolution digital screens and interactive capabilities, Global Street Hubs not only display advertisements but also provide useful information like maps, Wi-Fi, and local services, enhancing the urban experience. This advertising format is particularly effective for brands looking to deliver targeted, contextually relevant messages in a modern, engaging format that captures attention in the heart of the city.
Urban Furniture
Urban furniture is primarily located curbside in high traffic areas of major cities. This means that they can be seen by pedestrians and motorists increasing their potential reach.
They are often used for point-of-purchase marketing located near physical stores. For example, if you are opening a new restaurant, these eye-level ads can be a cost-effective way to drive local consumers to your physical locations increasing store traffic.
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