Out-of-Home Advertising

Student Marketing

Student Marketing and Advertising

Marketing directly to student populations gives brands and businesses access to a market segment that spends over £1 billion per month, with higher consumer spending than non-student 18 to 30-year-olds, and with captive audiences on campuses, 47% of whom will invest in products or services that incentivise or excite a response.

Student advertising campaigns designed specifically for the hundreds of thousands of students attending universities and colleges across the UK are a high-demand type of promotion that can deliver exceptional results for brands – especially those keen to engage with younger audiences.

Student Marketing is key for many brands and we have a roster of options to target students in an engaging way with digital billboards in private student accommodations. Advertise and target students through interactive and dynamic OOH using connected digital screens.

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Why Student Advertising

OOH advertising is known to be effective, with 84% of this age group paying attention to out-of-home billboards, 50% engaging with brands after seeing outdoor placements, and a 47% increase in average brand awareness following a digital signage campaign.

A quick glimpse at the data helps us to illustrate the power of student advertising and how tactically selecting placements in and around campuses can drive superb results:

70% of UK Universities adopted “blended learning” which means students are spending more time in their accommodation halls.
77% of students shop online whilst in their student accommodation bedrooms.
Increased dwell time in lift lobbies and receptions.
High Frequency: over 3 daily impressions.
Smart digital screens with full video, scheduling and a live time data feed.

Student Audience

Students spend more money than other 18-30 years olds.
Nearly 1 billion pounds are spent by students every single month.
47% of students will purchase something they really want.
84% of Gen Z pays more attention to out-of-home billboards and screens than any other advertising format.
50% of consumers are more likely to engage with other media after seeing the brand on an OOH placement.
47% of digital signage highly increases brand awareness.

Why One Day?

we know that student marketing is key for many brands. We offer a wide array of options to target students in an engaging way, including digital billboards in private student accommodations, outdoor marketing campaigns, online promotions, and other immersive advertising placements.

Many brands opt to advertise and target students through interactive and dynamic OOH using connected digital screens, encouraging greater impressions and responses from younger audiences and those with repeat exposure to innovative ad formats.

Whether you’d like expert advice from our all-senior team to ensure your student advertising campaigns deliver the outcomes you aspire to, require creative assistance developing compelling brand proportions, or would like media planning guidance to select placements, formats and universities that align with your brand, we can assist.

Student Advertising Formats

Billboard Advertising in University Cities

Billboards positioned within or close to campuses and faculty buildings or in parts of a city or town frequented by large numbers of students are a core way to drive promotions and create excellent familiarity with brand messaging.
With an abundance of options, from high-profile, prominent, full-size billboards to eye-level panels that become part of the street furniture, brands can position themselves within the university environment.

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Digital Student Marketing

While many successful campaigns centre around physical campus promotions, it's also well worth considering a multi-platform digital campaign incorporating online promotions, including content and social media marketing, to drive repeat exposure and the frequency with which target student audiences hit brand touch points.
Coordinated campaigns can also cement knowledge of events or attractions designed to appeal to students and ensure that out-of-home media is recognisable, fostering improved brand awareness.

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Student Transport Advertising

A huge proportion of students rely on public transport networks, which include buses and trams, metros, ride-sharing services, and scooters or bikes available to hire in most modern city centres.
Particularly in busy cities with restrictions on vehicular traffic or additional charges to enter central zones, nearly all students will travel via public transport throughout the nearby area. This gives brands a great way to be seen by their target audiences at bus stops, shelters, onboard vehicles, stations, and underground systems.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Media Planning & Buying

Laurence

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“The Student Audience, as new to market consumers, is the most important audience for many industries: FCMG, Banking, Apparel & Clothing, Student Accommodation and many more. One Day has extensive experience working with this audience through our long-time client UNiDAYS and loads more as seen on our Work page.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Much depends on your brand objectives. For example, if you're keen to communicate brand messages and encourage responses from as many Gen Z viewers as possible, you might pick student advertising based on the largest campuses. These include:
- University College London: Over 41,000 students
- University of Manchester: Around 40,000 students
- Coventry University: Roughly 38,000 students
- University of Leeds: Just over 36,000 students
- Nottingham Trent University: 35,700 students
However, you might also have a location-specific event, promotion, or product launch or want to engage with younger adults in a certain city or region of the UK.
If you’d like more tailored guidance about the best ways to achieve your brand goals through student advertising, you are welcome to contact One Day at any time.
Universities attract local, nationwide, and international students from a multicultural and diverse population.
The latest stats show that 37.5% of young people aged 18 now choose to enter further education following their A-Levels, meaning a large segment attend universities, creating significant and captive audiences in defined locations.
A quick glimpse at the data helps us to illustrate the power of student advertising and how tactically selecting placements in and around campuses can drive superb results:
- 70% of UK universities offer 'blended learning,' which means students spend more time in their accommodation halls—creating highly specific advertising locations for brands.
- 77% of students shop online while in their student accommodation bedrooms, with cross-channel online and out-of-home advertising achieving multiple touchpoints.
- Students spend increased dwell time in lift lobbies and receptions and when using local public transport connections.
- Student advertising provides high-frequency exposure, with the average faculty or campus billboard achieving over three daily impressions.
Integrating smart digital screens with full video, scheduling, and a live-time data feed can further augment campaign outcomes and provide customisation for brands, adapting the images and messages shown for improved relevance.