Digital OOH
DOOH Advertising Case Studies
One Day Agency planned and delivered digital OOH for Nasdaq across the Tokyo Metro network, building brand recognition in one of the world's most dynamic financial markets.
We concentrated the digital OOH on three stations with strong contextual relevance rather than spreading it thinly across Tokyo. Marunouchi, Otemachi and Toranomon Hills are premium business and commuter districts with a combined daily footfall of more than 2.9 million, giving access to senior professionals, decision-makers and financially engaged commuters. Running from 17 November to 28 December 2025, we used a 48-frame digital station network in Marunouchi, a digital frame inside Otemachi Tower, and both network screens and a digital wall at Toranomon Hills. Planning accounted for share of time, screen frequency and commuter dwell time.
Marunouchi delivered an estimated 5.15 million impressions, with 5.4 million across the campaign. Search interest in Nasdaq rose from launch and peaked when the Toranomon Hills digital wall went live on 15 December.
Digital OOH for Nasdaq
Digital Advertising for Commerce
One Day Agency used digital advertising for Commerce, formerly BigCommerce, to announce its rebrand across EMEA in a category dominated by Shopify, Adobe Commerce and Salesforce Commerce Cloud.
Because Commerce's audience concentrates around major industry events, we planned digital formats around those moments rather than running always-on. In London the digital activity included the Leicester Square screen, digital ribbons, cross-track 16-sheets, digital 6-sheets and Motion@theCity rail screens. Madrid used digital, cinema and macro screens in high-footfall metro environments, Milan ran metro screen formats, and Amsterdam used digital city network placements. We extended it into digital audio and podcast sponsorships to reach the same audience in longer-attention environments.
Across Q3 and Q4 2025 the launch delivered an estimated 204.7 million OOH impressions across London, Madrid, Milan and Amsterdam, with a Custom House station domination adding an estimated 1.18 million impacts around eCommerce Expo.
One Day Agency used digital out-of-home as the tactical layer of UNiDAYS' first ever OOH campaign, Ready For Anything, built around freshers.
Digital screens earn their place in a student campaign by going where posters cannot. We placed eye-level digital 6-sheets at student halls across five key cities, putting the brand in front of students at the point they arrive and settle in, and added ad bikes at universities to reach campuses with no fixed inventory. Those tactical placements sat underneath tube car panels, key stations, large format roadside and bus advertising, with budget weighted by student population density.
Awareness and intent outperformed the previous year by 100%, breaking a decline running since 2017. UNiDAYS' Global Marketing Director described out-of-home as playing "a critical role" in their multichannel strategy.
DOOH Advertising for UNiDAYS
One Day Agency delivered the digital out-of-home for Valla, the legal support platform, as part of an integrated Manchester campaign about workplace injustice.
The creative depended on dwell and legibility. Valla's message system borrowed from workplace push notifications, lines like "You're overreacting" and "Nobody else has complained" layered in deliberate disarray, which needs a moment's attention to land. We placed 10 digital 6-sheets at city-centre roadside locations chosen for commuter volume, working alongside 147 interior tram panels across Metrolink, 45 bus rears and static placements at Manchester Piccadilly.
Out-of-home delivered 15.2 million impressions and anchored the campaign at the top of the funnel. After launch, website sessions in Manchester surged, with direct and organic traffic climbing sharply as people searched for Valla having seen the work.
Digital OOH Advertising for Valla
One Day Agency planned the digital out-of-home behind Bugaboo's London campaign, placing the brand around maternity wards, hospitals and affluent parenting areas.
Digital gave us frequency in locations where a static site would have been wasted. We ran 30 roadside digital 6-sheets, two roadside digital 48-sheets and six street hubs across Westminster, Kensington, Chelsea, Marylebone, St John's Wood and the West End, chosen for audience relevance as much as footfall, alongside 53 static 6-sheets and a Westminster Bridge takeover.
Every digital format overdelivered. Roadside digital 48-sheets ran 339,177 plays against an expected 195,378, digital 6-sheets 2,786,569 against 2,700,668, and street hubs 179,234 against 151,200. Total campaign impressions reached an estimated 15.65 million, and brand interest in Bugaboo rose around 10% year on year to a five year high.
Roadside Digital Advertising for Bugaboo
One Day Agency delivered the digital out-of-home faor YouFibre's rebrand to You, across 25 UK towns and cities inside a three month window.
Digital was what made hyperlocal possible at national scale. Because the job was converting impressions into sign-ups among newly connected households, we needed formats we could place tightly and change quickly: digital 6-sheets, 96-sheets, elevator wraps and supermarket screens, selected per town rather than nationally. We rotated three distinct creative messages per town, which only works on digital inventory, and managed placements dynamically across the full campaign window.
The campaign ran more than 1,600 sites across seven media owners, delivering over 240 million impressions at an average CPM of £2.50. It produced the fastest sign-up momentum in the brand's history and its highest ever peak in brand awareness.
DOOH for YouFibre
One Day Agency used digital out-of-home to solve a specific problem for Student Beans: some university locations had no available media or formats at all.
Digital ad vans answered it. They park or drive anywhere, sit at pedestrian eye level and are unmissable thanks to bright screens, which gave Student Beans a tactical, almost guerrilla presence directly outside the universities that mattered most and could not otherwise be bought. We then built frequency around them with digital 6-sheets at stations, alongside large formats on student arterial routes and bus passenger panels.
The campaign ran UK-wide during freshers to drive new subscribers and app installs. The brand saw a strong uptick in both across the cities and universities where it ran, with their Marketing Manager confirming their data team had "definitely seen a great uptick in the targeted cities.”
Digital Advertising for StudentBeans
One Day Agency planned the digital out-of-home that took Butternut Box, the fresh dog food subscription brand, into the Irish market for the first time.
Entering a market cold needs frequency at an efficient cost, which is what digital inventory buys you. We mapped the audience's actual routine across retail parks, supermarkets, shopping malls and roadside routes, then used digital 6-sheets for eye-level repetition and digital 96-sheets for scale and trust, mixed with static 96-sheets at the key high traffic points.
Because the activation was isolated to Ireland, we could measure it against a control group using Google Trends, organic and paid brand search and direct traffic in Google Analytics. Brand awareness rose substantially and subscriptions lifted across the region, with their Marketing Manager saying we had done "a smashing job and results.”
Digital Advertising for ButternutBox
Latest DOOH Advertising Case Study
DOOH for Formula One
One Day Agency supported Aston Martin in using digital out-of-home for a full station domination at North Greenwich, London's gateway to the O2, timed to the F1 75 event.
A two week window at a single station meant the digital formats had to carry both dwell and movement. We used digital 6-sheets, gallery screens and cross-track 48-sheets for dynamic, dwell-rich impressions, inside a 70+ format takeover that also included 36 escalator panels, six escalator fins, 28 static 6-sheets and ticket gate placements. With 95,000 to 100,000 passengers a day, the strategy was dominance rather than selection.
The campaign delivered 48.8 million total impressions. Search volume for both "Aston Martin F1" and "Aramco" spiked during the period, and social mentions using #AstonMartinF1Team climbed steadily, with Spain a leading source of engagement.
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