Out-of-Home Case Study
NASDAQ
Strengthening Brand Visibility Across Tokyo’s Financial Districts.
To support Nasdaq’s brand visibility in Japan, One Day Agency planned and delivered a high-impact digital out-of-home campaign across Tokyo Metro. The campaign was designed to strengthen brand recognition, increase visibility and build brand appeal within one of the world’s most dynamic financial and urban markets.
The campaign focused on premium metro environments across Marunouchi, Otemachi and Toranomon Hills, three high-value business and commuter locations with strong relevance to Nasdaq’s audience. Together, these areas provided access to a broad metropolitan audience while also reaching senior professionals, business decision-makers and financially engaged commuters.
Skills:
Digital Out-of-Home, Transit Media, International Media Planning, Financial Services Marketing, OOH Strategy, Audience Planning, Campaign Measurement, Tokyo Metro Advertising
A Targeted Tokyo Metro Strategy
The campaign used Tokyo Metro’s high-footfall digital network to place Nasdaq in premium business and transport environments. Rather than spreading the campaign thinly across the city, One Day Agency focused on locations with strong contextual relevance to Nasdaq’s brand, including stations and commercial districts connected to finance, business and corporate travel.
The chosen stations, Marunouchi, Toranomon Hills and Otemachi, represented a combined daily footfall of more than 2.9 million visitors. By accounting for share of time, screen frequency and commuter dwell time, the campaign was able to deliver strong visibility across Tokyo’s transport network while maintaining relevance to the right audience.
High-Impact Digital OOH Formats
The campaign ran from 17 November to 28 December 2025, using a mix of premium digital station formats.
In Marunouchi, the campaign ran across a digital station network from 17 November to 14 December, with 48 frames and an estimated 5.15 million impressions. In Otemachi, activity included a digital frame within Otemachi Tower, reaching audiences across a key business district. Toranomon Hills was activated through both network screens and a digital wall, adding premium visibility within one of Tokyo’s most commercially significant environments.
These placements allowed Nasdaq to combine high-reach commuter exposure with premium brand presence in environments strongly aligned to the finance and business sectors.
Brand Visibility and Search Impact
The campaign delivered an estimated 5.4 million impressions across its active period, creating meaningful visibility in Tokyo’s metropolitan transport network. While confirmed impression data was unavailable, the estimates were based on share of time, campaign duration and reported daily traffic across the selected stations.
Additional analysis showed a clear increase in online search activity for Nasdaq news after the campaign launched, indicating heightened audience awareness from the outset. Search interest recorded multiple peaks while the campaign was live, suggesting sustained engagement and continued visibility across the campaign window.
A particularly notable uplift occurred when the Digital Wall at Toranomon Hills went live on 15 December, when search interest reached its highest point. This reinforced the value of Toranomon Hills as a strategic placement, given its role as one of Tokyo’s key financial and business districts.
Results and Learnings
The Nasdaq Tokyo campaign successfully delivered premium visibility across high-value metro environments in one of Asia’s most important financial centres. By focusing on Marunouchi, Otemachi and Toranomon Hills, One Day Agency placed Nasdaq in front of audiences with strong business, financial and professional relevance.
The campaign delivered an estimated 5.4 million impressions and showed a positive relationship between campaign activity and online search interest, with elevated search levels continuing for several days after the campaign concluded. This suggests the activity created both immediate awareness and retained brand recall beyond the physical placements.
The key learning was that financial brands can achieve strong contextual relevance by prioritising premium transit and high-dwell environments in business districts. For future activity, the Tokyo campaign provides a benchmark for expansion into other Japanese urban centres such as Osaka and Yokohama, supported by early planning to secure the most valuable high-impact inventory.
