Transport Advertising

Uber Advertising

Connect With Audiences in Motion Using High-Attention App-Based Marketing

When a user orders an uber, they’re constantly checking the app for updates, giving rise to an emerging opportunity for high impression advertising. On-demand and mobile-first interactions have had a huge impact on consumer behaviours, and Uber Advertising has emerged as one of the most effective ways for brands to engage with audiences when travelling to their destinations.

While Uber remains primarily a transport app, it’s also become a part of daily use routines for countless commuters travelling for business, tourists getting around unfamiliar cities, and friends and family members on social days out. The outcome is a unique advertising opportunity directly in the app in which brands can target promotions based on what viewers choose to do and where they are located.

With 189 million monthly users and a presence in 70 countries, Uber offers a premium digital promotional space where ads aren’t passively scrolled past but actively viewed.

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Why Use Uber Advertising?

Uber promotions give businesses a chance to reach consumers based on their activities, with a level of contextual relevance that traditional advertising might not be able to match.

When users open the Uber app, they’re focused on the task of booking a ride, completing a journey or tracking their rider, which means brand messages are more likely to be seen and remembered due to the high intent of the consumer. Some of the benefits include:

High-attention engagement, with ads shown to users when they’re actively using the app
Relevant promotions based on the type of journey or movement being planned
Access to vastly diverse audiences, from commuters and business travellers to sports fans and conference attendees
Premium in-app placements that are easy to see outside of more cluttered digital interfaces
Advanced targeting options based on location, times and routes

A differentiating factor is that, unlike most digital channels, Uber Advertising is designed for movement. Brands can align campaigns with real-life activities, reaching users when transitioning between locations and making decisions – not just while scrolling for entertainment.

How One Day Agency can help.

At One Day, we specialise in planning and delivering high-impact campaigns, including Uber Advertising placements, as part of fully integrated media strategies. Working closely with brands to identify audience demographics and geographical areas, we develop precision targeting to optimise returns.

We delivered Uber ads for Johnson & Johnson designed to reach doctors, cardiologists, electrophysiologists, researchers and healthcare decision-makers while they were travelling around the city.

From initial strategy development to creative planning, campaign activation and performance monitoring, our service is comprehensive at every stage. We can also integrate Uber Advertising with broader out-of-home and digital campaigns, ensuring messaging is consistent across multiple touchpoints.

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Uber Advertising Formats

Dispatch Ads

Dispatch Ads appear immediately after an Uber user has booked a ride and is waiting for their driver to arrive. This exposes brand messaging to users in high-attention mode, when they’re checking their screens for updates, verifying their driver's details, or updating their vehicle’s arrival time.
This type of Uber Advertising is ideal for businesses that want to deliver impactful promotions when Uber users are focusing all of their attention on the app.

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Enroute Ads

Enroute Ads, as the name suggests, are displayed when the passenger is travelling to their destination. The benefit is that the engagement window is often longer, providing ongoing visibility throughout a journey, especially for brands targeting demographics in major cities with considerable congestion.
Uber users often return to the app multiple times throughout each trip to check progress, creating a valuable opportunity to reinforce messaging and achieve repeat exposure.

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OnTrip Ads

While OnTrip ads are also shown during Uber journeys, they differ from Enroute Ads because they’re usually displayed within the vehicle as a live advertising experience. Most campaigns are displayed on the passenger-facing tablets mounted inside the Uber car.
This format works because it keeps the brand present during extended travel periods and when users aren’t looking at the Uber app, especially during longer journey times, which offer more opportunities for engagement.

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Video Advertising

Uber Ads supports high-quality video promotional formats, giving brands an alternative way to display visually immersive content directly within the app – at any moment during each ride.
Video placements have proven to be effective ways to tell brand stories, showcase new products or ranges, and raise brand awareness, with the added benefit of being shown in a focused environment with no competition for attention.

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Route-Based Targeting

One of the most powerful features of Uber Advertising is its precision targeting, allowing brands to decide when to display promotions or select specific advertising variants based on the route a user is taking or their travel patterns.
This means campaigns can be aligned with specific journeys, such as airport transfers, commuting into city centres, or travel to major venues and events – increasing the relevance of advertising context.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Medical Company J&J - Uber Ads & OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Legal Tech Platform - Integrated Campaign

More OOH Case Studies

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👉 Who will you speak to?

At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.

Shelby

Sailor

Scott

Klaudia

“Uber's advertising network is one of the most underused assets in paid media right now. You're reaching people mid-journey, in a moment of low distraction with nowhere to go — that's genuinely valuable inventory, and most brands still haven't figured out how to use it properly.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

One of our case studies is a great illustration of how well Uber Advertising works, as part of a campaign project supporting a global healthcare brand that wanted to optimise its presence at a European medical congress.
Traditional out-of-home media was part of the wider campaign, but Uber Ads added a digital layer, which focused on event attendees such as doctors, researchers and healthcare professionals, and their travel between venues, hotels and airports.
The campaign reached its intended audience by selecting predefined routes aligned with delegates' travel patterns. It incorporated Dispatch, Enroute, and OnTrip placements, resulting in tens of thousands of impressions.
Uber Advertising is versatile and can apply within almost any sector, although some of the most common use cases include:
- Healthcare and pharmaceuticals, particularly during events, as our case study above shows
- Retail and ecommerce brands targeting urban consumers
- Travel and hospitality businesses that want to connect with tourists and business travellers
- Financial and professional services looking to engage with professionals during their commutes
- Entertainment and events brands promoting venues, launches and experiences
The common factor across these sectors is that they need to reach an audience when their attention is high – which is why Uber Advertising works.
Targeting capabilities in Uber Advertising are advanced, which means brands can decide where their campaigns are shown, the most relevant time of day, the user behaviours that should trigger an ad display, or even use route-based targeting.

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