Out-of-Home Advertising
The Sphere Advertising
Position Your Brand Above the Skyline at the Exosphere™
The Sphere, located in the heart of Las Vegas, is a whole new take on out-of-home advertising – providing a perfectly spherical canvas around an innovative entertainment venue that houses 18,000 visitors at any one time.
Ambitious brands that want to make a serious mark can secure placements on the staggering 580,000 square feet of external space: a programmable display featuring 1.2 million LEDs covering a full 360 degrees.
Businesses can design attention-stopping videos and graphics in 256 million colours, or take further advantage of the internal 160,000-square-foot wraparound LED display to maximise engagement from event attendees.
Here at One Day, we love nothing more than dynamic advertising that pushes the boundaries of what’s possible. One Day helps brands advertise on the Sphere, working with client brands from around the world to develop immersive ads that make an impression – and can ensure you create a campaign that will sit perfectly alongside ads from the likes of the NBA, PlayStation, and the NFL.
The Benefits of Advertising on The Sphere, Las Vegas
The Sphere isn’t just a spectacle in its own right; it’s a statement that sits right next to the famous LA strip, between the Venetian and Wynn Hotels, in a prime location that is visited by over 40 million people every year.
While The Sphere isn’t a low-cost advertising destination, its impact shouldn’t be underestimated: it averages 4.7 million impressions per day, split between 300,000 in-person interactions and 4.4 million via social media.
Brands looking for unforgettable, viral campaigns use the largest LED screen worldwide to tell stories and secure strong social media exposure, with an outdoor advertising placement visible for miles and even from planes overhead.
Aligning your messaging and brand ethos with high-end organisations and top-tier events, including Formula 1, in the Vegas backdrop is a bold move, with excellent engagement among both in-person visitors to The Sphere and social media audiences.
How can One Day Help Advertise on The Sphere?
One Day Agency helps brands plan and activate advertising campaigns on the Sphere by providing strategic media planning, creative direction, and large-format OOH execution. One Day’s all senior teams of specialists provide end-to-end support, developing creative 3D and anamorphic campaigns that make the best use of the canvas The Sphere provides. As your integrated advertising partners, we blend media planning with creative execution to deliver reliable returns.
The size and scale of The Sphere mean quality isn’t a compromise, and every detail needs to be perfectly designed and optimised, with your branded assets showcased on a large digital LED screen in front of a vast audience.
We’ve been providing expert assistance with out-of-home and digital outdoor campaigns for years and focus on ensuring your investment in advertising at The Sphere delivers competitive outcomes and strengthens your brand position in the US and beyond.
The Sphere Advertising Options
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![Exosphere™ Takeovers]()
Exosphere™ Takeovers
Brands can secure space on The Sphere every day, at specific times, on a recurring basis or per week, depending on the time sensitivity of their promotions, and whether they’d like to showcase high-impact activations alongside particular events and occasions at The Sphere.
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![Hosted Brand Experiences]()
Hosted Brand Experiences
Alongside a busy calendar of events, performances, and occasions, the corporate event space offers more than the enormous 360-degree outdoor screen. Businesses can display outdoor and indoor campaigns, customise visual content, or reserve areas such as the Atrium inside The Sphere.
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![Coordinated LA Campaigns]()
Coordinated LA Campaigns
Visibility is a key aspect of the benefits of The Sphere, and many brands look to optimise outcomes by mixing placements and formats around Las Vegas and LA, whether timing social media campaigns to elevate interest and awareness, or combining outdoor touchpoints in other major destinations.
How to Advertise on The Sphere LA
1. Consultation and Planning
One Day consults with brands from every sector, and we start by learning about how to advertise on The Sphere – with data-driven research and audience analytics to support informed decision making.
2. Creative Design and Production
When we’ve got an outline strategy, we’ll put you in touch with our accomplished creatives, who recognise that standard billboards and static images won’t work on a 360-degree, high-definition motion screen with a massive audience.
3. Professional Media Buying
We handle all the logistics of negotiating and purchasing programmatic display time on The Sphere, with most ad units available in 90-second slots, either per day or per week, depending on budgets and display timings.
4. Campaign Launch and Tracking
After your campaign launches, we’ll monitor performance, usually alongside coordinating additional advertising placements, digital campaigns, and paid search to ensure the results you see are optimised and amplified.
Explore Alternative Outdoor Advertising Opportunities in LA
We offer global out-of-home, digital, broadcast and creative advertising services, and if The Sphere isn’t for you, or you want a multi-touchpoint campaign, we’re on hand to help.
Take a look at our LA outdoor advertising options for inspiration, from The Hollywood Roosevelt to the LA Reef and premium billboard displays along LA’s most-used freeways.
Meet the Media Planning Team
Klaudia
Head of Department
Shelby
Media Planning & Buying
Scott
Media Planning & Buying
“Advertising on the Sphere isn’t about impressions, it’s about cultural interruption. When a brand appears on a format that dominates the skyline and the social feed at the same time, it stops being an advert and becomes an event. The Sphere rewards brands that think cinematically, not tactically.”
Ricardo Seixas, Founder and CEO, One Day Agency
What our clients are saying…
Frequently Asked Questions.
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The Sphere offers various opportunities to use the exterior 360-degree LED screen and the indoor screen to display branded content, video stories, and immersive sequences. The best advice is to contact the One Day team, who can assist with media buying and campaign creation.
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Its unmissable size, futuristic aesthetic, and status have made The Sphere one of the most sought-after high-profile places for brand advertising in the world, as the planet’s largest spherical building and the most expensive entertainment venue ever built in Las Vegas.
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Unlike a conventional billboard or even a regular-sized digital billboard, the Sphere is more about entertainment and enjoyment than standardised advertising, which means displays are less about campaigns and more about a show audiences want to watch.
Considered a canvas to tease new events or movie launches, and to promote brands and artists, it’s an unparalleled opportunity to tell your story in a format that hasn’t been seen before!
Full-funnel Advertising Agency
International Media Planning and Buying.
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Contact us today.
International OOH advertising with One Day. One Day Agency helps brands plan and activate advertising campaigns on the Sphere by providing strategic media planning, creative direction, and large-format OOH execution.