International Advertising

Conference Advertising

Conference Advertising with One Day Agency

Utilising Prime Conference Centre Placements for Brand Advertising

Conference centres are incredibly high-demand out-of-home advertising locations. They allow brands to align their promotions with events that attendees know and trust, driving brand perception and familiarity upward within specifically targeted audiences.

Businesses can choose from large billboards in main concourses and entrances and digital screens to showcase their promotions to engaged and established audience segments. They can also select events, conferences, and exhibitions relevant to the products or services they want to advertise, making the most of concentrated viewer numbers in one place.

One of the many advantages of conference centre advertising is that the competition is significantly lower than in public-access and outdoor spaces, and with high and easy-to-predict audience numbers, generating improvements in value and advertising returns.

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Why Advertise in Conference Centres?

Conference centres host a diverse range of events, from trade fairs and exhibitions to conferences and industry-specific celebrations or awards shows. These events bring together potentially thousands of people with a shared interest or profession in one enclosed environment.

Pre-scheduled events calendars give brand advertisers an easy way to see which upcoming conferences are the best fit for their campaigns, picking events with a consistent theme, a relevant attendee audience, or a correlation with the types of services or products they want to promote.

Since conferences are largely indoors, this is an excellent way to augment engagement and brand interest from targeted demographics, using large-scale messaging in a place where viewers are focused, concentrated, and receptive to promotional campaigns.

Why One Day?

One Day brings together the agility and precision brands need to develop and launch high-return advertising initiatives, with the creativity, cross-channel expertise, and international reach our clients require to connect with global and targeted audience groups during key international events.

We offer access to advertising real estate in some of the world's largest conference centres and work in a cohesive, holistic way. This ensures our clients benefit from our recommendations and advice, cost-efficient out-of-home advertising placements and data-backed insights into the campaign features and formats that will prove most effective.

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Advertise in Conference Centre: Key Formats

Conference Centre Billboards

Large, high-quality, and impactful billboards are commonly found in modern conference centres. They display brand messaging overhead as attendees arrive at the centre, navigate registration and cloakroom facilities, or head into conference halls off a main concourse.
This combines the size and prominence of outdoor billboards with the advantage of a captive audience, showing brand promotions in full-size placements that have a sustained impact for the duration of the campaign.

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Digital Conference Centre Screens

High-resolution digital billboards showcase dynamic content and rotating advertising, adapting the messaging according to footfall, the time of day, or the activities, talks, and events conference centre attendees are participating in.
Promotions can be generally targeted to appeal to professionals, investors and attendees with a common sector or business interest or created to direct conference centre users to nearby amenities, services and facilities.

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Place-Based Conference Centre Promotions

Brands with high-specificity messages or services can use both full-size billboards and digital signage to improve brand recognition, but can couple these with smaller digital screens positioned around conference centres.
These location-focused screens are a great way to use strategic positioning to advertise events and hospitality services, share sponsored content, or direct attendees to local facilities in and around the conference centre and the surrounding city or town.

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Conference Centre Transit Advertising

Making the best use of train, bus, and subway connections that run to and from conference centres and commercial districts, airports, or city centres augments the visibility of conference centre campaigns, putting brand imagery in front of audiences when they have extended dwell times and view advertising as entertainment.
Posters and digital screens can, for example, reach attendees travelling to and from a conference centre, reinforce messaging displayed on site, or match promotions throughout parking facilities, walkways and lifts to strengthen brand awareness.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Meet the Media Planning Team

Klaudia

Head of Department

Shelby

Media Planning & Buying

Scott

Media Planning & Buying

Meet One Day Team

“When it comes to conferences, visibility is everything. At One Day Agency, we help brands dominate the delegate journey—from airport arrivals and hotel lobbies to venue entrances and city hotspots. Our tailored OOH strategies ensure your message reaches the right audience at the right moment, delivering standout presence before, during, and after the event.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

If your core aim is to engage with as large an audience as possible, you may want to find conference spaces with sustained high visitor numbers and daily footfalls, where campaigns will be seen by potentially tens of thousands of viewers every day.
One of the largest conference centres we might recommend is the Hannover Messe in Germany. Home to the annual industrial trade fair, it covers over 550,000 square metres and can accommodate up to 225,000 people during this event.
The Pazhou Complex in Guangzhou, China, the National Exhibition and Convention Centre in Shanghai, and the Shenzhen World Exhibition and Convention Centre are also among the biggest in size and international visitor numbers.
Conferences are often key events in sector and industry calendars and provide brands with a way to reach target audiences, especially B2B client demographics, when as many viewers as possible come together in one place.
A major conference can, for instance, attract thousands of attendees from a specific sector or profession from around the world, which ensures advertisers can reach these targeted audiences when they are concentrated and represent a captive audience.
There are literally millions of conferences every year, and the trick is to ensure you have a defined audience persona or know the specific events that will resonate with the viewers you want to engage with.
For example, that could mean advertising during a high-demand event relevant to your brand’s products or services or picking the biggest conferences where a large proportion of attendees are high-net-worth professionals or investors with expendable incomes.
Hospitality brands often prioritise conference centre advertising, using the unique nature of these events to promote services like hotels, restaurants and transport services, knowing that a large percentage of attendees will be looking for these facilities during their visit.
However, we work with brands from across the scope of trade, industry, and commerce, ensuring they select events that align with their objectives and position them as a brand of choice among the consumers they want to connect with.

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