Advertise on buses in Manchester
Connect with the vibrant urban audience of Manchester through strategic bus advertising campaigns.
Bus Advertising in Manchester with One Day
As a premier Bus Advertising Agency in Manchester, we understand the unique dynamics of reaching audiences in this bustling city. Greater Manchester has an extensive bus network covering approximately 49.0 million miles, presenting great potential for massive reach.
Bus advertising in Manchester presents an exceptional opportunity to engage with a diverse range of individuals, including daily commuters, tourists, pedestrians, and motorists navigating the city's streets.
We connect ambitious brands with prime advertising space on Manchester buses.
The impact of Bus Advertising in Manchester.
Greater Manchester boasts one of the most extensive bus networks in the UK with Annual ridership on the subsidised bus network between January 2022 and December 2022 was 22.2 million, an increase of 6.0 million compared with the previous financial year (view source).
In 2023, Manchester launched a new bus network (collectively known as the Bee network) with an emphasis on energy-efficient buses, to help move the UK towards its carbon zero targets.
In total, the bus network will see 17 different routes operating across 60 stops and cover a combined total of more than 340 miles.
With rollouts expected in surrounding areas, all eyes will be on buses in Manchester in the coming months presenting an opportunity for ambitious brands looking to capitalise on the extra attention that the Manchester bus network is set to gain.
Remember that the effectiveness of bus ads extends beyond motorists and bus users - they’re ‘moving billboards’ that attract the attention of other transport users and pedestrians alike.
How One Day Agency can help.
Having a deep understanding of the local Manchester market is essential, given the unique regulations, options, and formats governing bus advertising within the city. As we’re based in Manchester City Centre, our comprehensive knowledge of the Manchester advertising landscape ensures that your campaign achieves optimal impact and effectiveness.
Navigating the complexities of bus advertising planning and purchasing in Manchester can be a complex process, but our experienced team is here to provide expert guidance and support.
Whether as part of a comprehensive campaign strategy or a standalone initiative, we specialise in crafting bespoke bus advertising campaigns tailored to resonate with Manchester audiences.
We can advise on placements on buses that frequent the three main bus stations in Manchester: Piccadilly Gardens - M114G, Manchester - M42AF and Manchester M1 3JF.
Manchester Bus Advertising Formats
Bus Superside
Bus Supersides span the entire length of the bus and command attention from Manchester's busy crowds. Supersides offer unmatched visibility and frequency, ensuring maximum exposure for your message as buses traverse the city's bustling streets.
Bus T-Sides
Make a bold statement with Bus T-Sides, which wrap around the sides of buses and cut through the urban landscape to maximise exposure over crowds and vehicles. T-Sides offer ample space for creative messaging and eye-catching graphics, making them a popular choice for advertisers looking to make an impact in Manchester.
Bus Streetliner
Designed to capture the attention of both pedestrians and drivers, Bus Streetliners offer prime visibility at eye level, making them an ideal choice for targeting diverse audiences across Manchester's urban and suburban areas. With vibrant graphics and bold messaging, Streetliners command attention and leave a lasting impression on viewers.
Bus Interior Panels
Engage Manchester's daily commuters with bus interior panel advertising, strategically placed inside buses to capture passengers' attention during their journey. Interior panels provide extended dwell time for brand messaging, ensuring high recall and engagement among passengers as they travel throughout the city.
Bus Rear Advertising
Target Manchester's drivers directly with bus rear advertising, which delivers your message to motorists stuck in traffic or waiting at traffic lights. Rear ads offer a captive audience and high visibility, making them an effective way to reach drivers and commuters as they navigate the city's streets.
Bus Mega Rears
Bus Mega Rears, which cover the entire rear section of buses and offer maximum impact and visibility. Mega Rears dominate the streetscape, ensuring that your message stands out and commands attention from drivers, commuters, and pedestrians alike.
Bus Full Wrap
Transform buses into moving billboards with Bus Full Wrap advertising, which covers the entire exterior of buses with your brand's messaging and graphics. Full wraps offer real visibility and exposure, turning heads wherever they go and leaving a lasting impression on viewers across Manchester.
Manchester Bus Stop Advertising.
Position your brand prominently in Manchester's urban and suburban areas with bus stop advertising, which reaches millions of commuters and pedestrians waiting at bus stops throughout the city. Bus stop ads offer high visibility and frequency, ensuring that your message resonates with audiences as they go about their daily routines.
Meet the Manchester Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
Ricardo Seixas, Founder and CEO, One Day Agency
“Bus Advertising is an impactful media for three key reasons. Its visibility is unmatched as, in cases of double-deckers, adverts rise above pedestrians and cars making them unmissable. Secondly, it’s size. Even though in a bus, the advert is still considered a large format. Finally and last, it is extremely cost-effective allowing brands of any size to reach thousands.”
Where can you find us?
Address:
Phoenix House,
45 Cross St, Manchester
M2 4JF
Frequently Asked Questions.
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The busiest bus stops in Manchester can vary depending on factors such as time of day, route popularity, and local events. However, some of the consistently busy bus stops in Manchester include Piccadilly Gardens, Shudehill Interchange, and Manchester Victoria Station. These stops are major transport hubs with multiple bus routes converging, making them key locations for advertising to a diverse audience.
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The Greater Manchester area covers approximately 493 square miles (1,276 square kilometers). It encompasses the City of Manchester and surrounding metropolitan boroughs, including Bolton, Bury, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford, and Wigan.
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Yes, it is possible to advertise on individual bus stops along a bus route in Manchester. Bus stop advertising offers advertisers the opportunity to target specific locations within the city, whether it's a busy city center, residential area, or commercial district. Advertisements can be placed on shelters, benches, or other structures at bus stops, allowing brands to reach commuters and pedestrians in strategic locations throughout the city.
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Bus adverts typically attract a diverse range of audience groups, including but not limited to:
Commuters: Regular commuters who use buses for their daily transportation needs, often belonging to various socio-economic backgrounds.
Urban dwellers: People living in urban areas who may not own a vehicle and rely on public transportation like buses to travel within the city.
Tourists: Visitors to the city who utilize buses for sightseeing or getting around, providing an opportunity for advertisers to reach a transient audience.
Pedestrians: Individuals walking along streets where buses operate, including shoppers, workers, and residents, who may notice bus adverts during their daily activities.
Drivers: Motorists sharing the road with buses, who may observe bus adverts while stuck in traffic or waiting at intersections.
While bus adverts have the potential to attract a broad demographic spectrum, they are particularly effective in reaching urban audiences, including the ABC1 demographic (higher socio-economic groups), as they are more likely to use public transportation in metropolitan areas. However, the effectiveness of bus adverts in targeting specific demographic groups can vary depending on factors such as route selection, ad placement, and creative messaging.
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Yes, there a number of ways to advertise in Manchester. See our services below:
Get in touch with One Day media agency in Manchester.
Full-funnel Advertising Agency.
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