Billboard Advertising in
Manchester
Augmenting Brand Reach and Exposure With Manchester Billboard Advertising
Manchester is an excellent advertising location for nationwide businesses and organisations keen to make their mark in the northwest.
The city is a commercial hub, tourist attraction and central focal point for businesses, providing a key space to showcase high-profile, large-scale billboards, immersive advertising placements and core brand messaging to diverse consumer audiences, ideal for both B2B and B2C brands.
Based in the heart of Manchester, One Day is a fully integrated agency specialising in impactful billboard advertising campaigns in Manchester. We connect brands with our specialist media planning and buying team that secures strategic billboards in fantastic locations, from placing a huge 96-sheet billboard directly outside The Trafford Centre to featuring targeted promotions along the Metrolink.
The Advantages of Billboard Advertising in Manchester
Manchester is the 5th biggest in the UK, with a population of over 500,000 people. The diversity of the audience living, working and visiting Manchester creates an incredible backdrop for advertising, growing brand recognition and securing market share in even the most competitive of sectors.
Manchester’s demographics are uniquely broad, with a number of well visited locations to choose from, whether you'd like to promote your brand in the on-trend Northern Quarter or are keen on displaying your messaging alongside the waterfront by MediaCityUK or one of the famous sports stadiums in and around the city.
Our billboard advertising consultants can recommend niche opportunities to engage directly with consumers, whether your business is a leader in corporate services, lifestyle products, digital tech and software, hospitality or entertainment.
Media Planning for Manchester Billboard Ads
The success of our billboard placements is all down to strategic planning, media buying and campaign monitoring, using cutting-edge analytics and tracking solutions to ensure we know where your billboards will work best, the graphics and imagery that will prove most engaging, and the formats or moving billboards that will feel consistent with your branding.
One Day can offer broad-scope billboards in Manchester that are seen by the maximum number of viewers or refine your target customer base to make placement decisions on a more granular and tactical level.
We collaborate with a huge variety of businesses, brands and consumer companies, including innovative start-ups launching in Manchester or the northwest, through to household names and public sector organisations that want their messaging to be front and centre.
Choosing the Right Billboard Advertising
Formats for Your BusinessFormats
Classic and Digital 96-Sheets
If your objectives are optimal awareness and mass exposure, a 96-sheet or dynamic D-96-sheet moving billboard is the way to go. The size and vivid colours of a huge billboard are memorable and work particularly well in areas with longer dwell times or around tourist areas and attractions where visitors soak in all the sights and sounds around them – think major roadways, retail centres and events arenas.
48-Sheet and D-48 Sheet Promotions
Our next format is the slightly smaller cousin of the 96-sheet, yet still with a generous six-metre length to make a marked impact and ensure all viewers engage with the messaging displayed. These billboards are commonly used to reiterate the branding shown to consumers on their daily commutes or routines and in locations that provide the greatest possible coverage.
6-Sheet and D-6 Sheet Placements
Familiar 6-sheets are a part of the cityscape and provide advertising placements in a portrait style that slot into the architecture of the city, whether displayed in shopping centres, pedestrian routes in the heart of Manchester, along bus networks and the Metrolink or in other carefully selected placements.
Manchester Transport Network Billboard Advertising
Billboards around both the Greater Manchester bus service and the tram system provide enormous exposure, with over 145 million passengers using the bus service every year and a further 36 million commuting and travelling via the light rail system. From station and platform billboards to digital and static Adshel 6-sheets and D6 sheets, there are numerous options.
Iconic Billboards (Locations in Manchester)
One of the characteristics of the city that attracts so many visitors is the contrast between history and tradition and modern advancement. Billboard placements in and around some of the most well-loved landmarks, such as the Etihad Stadium, Manchester Cathedral, Manchester Arena, Manchester Central Library and Market Street, present tremendous marketing opportunities.
StreetHub Billboards in Manchester
StreetHubs enable brands to display their promotions directly to pedestrians using the busiest areas and routes in the city, positioned as part of the street furniture and often alongside resources like maps, directions and visitor information notices.
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
Ricardo Seixas, Founder and CEO, One Day Agency
“Some of the best ways to reach Manchester's diverse consumer and business audience is through good old billboard advertising. Greater Manchester offers great billboard locations and different formats across an ample choice of environments such as tram stops, bus stops, roadside, shopping malls, retail parks and more.”
Frequently Asked Questions.
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The most suitable locations for your Manchester billboard ads will depend on numerous variables, such as the nature of your promotion, any time sensitivities such as when advertising events, the ideal customer you want to engage with, and your budget and preferences. As we have extensive knowledge of the area, One Day can offer tailored guidance, including the chance to secure billboard spaces in some of the quirkiest and most renowned landmarks, from Salford Quays to the Trafford Towers.
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Brands and businesses keen to advertise to the largest volume of people possible often look for locations with exceptional exposure. Manchester itself is the third most-visited city in the UK, after London and Edinburgh, with The Lowry, Manchester Art Gallery, the National Football Museum, and the Manchester United Museum and Tour Centre all recording hundreds of thousands of visitors every year. The busiest area for foot traffic is Market Street, with a range of premium-brand stores and fashion boutiques.
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We focus on quantifiable returns to ensure you know precisely how your billboards have performed, where they have generated the best responses, and how varied ad formats and placements have contributed to brand recognition growth.
While the right options will depend on the types of billboard you are interested in, we can utilise QR codes and scannable tags, geolocation tracking to monitor footfall, and integrated digital marketing to record specific views, engagements and responses to each promotional display.
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Yes, there a number of ways to advertise in Manchester. See our services below:
Get in touch with One Day media agency in Manchester.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
Non-Alcoholic Beer - Out-of-Home Campaign
FMCG - Out-of-Home Campaign in Ireland.
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What our clients are saying…
“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
International Brand Manager Europe & Asia, Codorníu Raventos
“We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”
General Manager, Itchy Baby Co
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Mark Hodson, VP of Marketing at UNiDAYS
“It was an incredible experience partnering with 1DA Agency. We handed them a strict budget, and they met it and exceeded our expectations. Their professionalism, creativity, and unwavering support were instrumental in our campaign's success. From designing ads to picking locations and strategies, they were with us every step of the way, and we couldn't be happier with the results."
Gurveer Chana, BigCommerce’s Demand Generation Manager
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