Billboard Advertising in
Newcastle
Billboard Advertising in Newcastle: A Prime Location for Advertisers
Newcastle is a prime location for brand advertisers. With a population of over 322,000, it is a hub for nightlife, business, and tourism across Northumberland and the broader northeast, with over a quarter of a million annual visitors.
As a bustling metropolitan area, Newcastle is also a contemporary place to position your brand. It is working towards becoming the first carbon-neutral city in the UK and has a growing student and young professional population.
Why Advertise on Billboards in Newcastle?
Part of the reason Newcastle is such a high-demand location for promotional activities is the influx of visitors and tourists, the diversity of businesses, venues, nightlife areas and attractions, and the multicultural demographics that call the city home.
The two major universities welcome over 50,000 students every year, while venues such as St James' Park, the home ground to Newcastle United, the stunning Glasshouse International Centre for Music, and the 400-acre Rising Sun Nature Reserve provide ample opportunities for businesses to target their billboards to any customer group.
Billboards positioned along Barrack Road close to The Gate achieve excellent impressions due to the high footfall in the busy retail area, and displays close to university campuses or student hangouts attract attention from younger adults.
Innovative and interactive digital billboards around the public transport networks are another incredibly popular solution, driving engagements and responses from the largest possible number of viewers.
Why One Day?
Great billboard advertising is all about connections—picking promotional formats, displays, messaging, and locations that will activate a response or ensure improved brand awareness and recognition.
One Day’s all-senior marketing teams can provide insights into the billboard placements with the highest frequency exposure, the types of campaigns that prove effective along commuter routes, and the options to combine cross-channel campaigns to optimise your reach.
Our media planning and buying specialists work closely with each client to develop targeted and powerful campaigns, combining placements with cost-effectiveness and boosting the returns on your advertising investment.
Whether you need specialist guidance selecting the right formats for your Newcastle ad campaign or require assistance developing captivating graphics and messaging, we are on hand to help.
Choosing the Right Billboard Advertising
Formats In Newcastle
96-Sheet Billboards
The size and height of a full-scale 96-sheet billboard ensure your promotions and messaging are unmissable. With double the advertising real estate of the nearest alternative, these panels provide a significant platform on which to share your branding and offers with as large an audience as possible. Most 96-sheet billboards are located along the major arterial roadways leading into Newcastle, achieving thousands of daily impressions.
Classic 48-Sheets and Digital D-48 Sheets
A classic element in any busy city centre, 48-sheets and their advanced digital cousins, the D-48, are high-profile and can be placed alongside buildings, roadsides, train stations, shopping centres, and almost anywhere with sufficient capacity. They are commonly used to promote high-profile branding to all passersby, service users, visitors, motorists, and commuters travelling into and out of Newcastle on a daily basis.
Compact 6-Sheet Billboards
While 6-sheets are among the smallest billboard placements, they can also be incredibly powerful, positioned in tactical locations where captive audiences are more likely to engage, and with budget-friendly costings to ensure even smaller brands and ambitious start-ups can position their advertising in the busiest areas in the city.
Transport Billboards in Newcastle
Public transport networks are a superb way to showcase your propositions and promotions to vast audiences. Multiple bus services operate within Newcastle and Gateshead, alongside the Tyne and Wear Metro and train services that travel to and from the coast, other major cities, and Newcastle International Airport.
Newcastle Billboards Close to Landmarks and Attractions
Billboards adjacent to visitor centres, focal points, and iconic aspects of the Newcastle landscape and skyline expose your brand to extended audiences. Potential placements range from Newcastle Castle to St James’ Park, the popular Quayside jewellery market, or around the pubs, bars, restaurants, and famous railway arches at Ouseburn.
Newcastle StreetHub Billboards
Adding StreetHubs to your Newcastle ad campaign allows you to incorporate high-quality, crisp digital promotions with dynamic advertising that can be updated and adapted based on almost any parameter or trigger, such as a sports event or score, the weather, or the time of day.
Meet the Media Planning Team
Klaudia
Media Planning & Buying
Laurence
Media Planning & Buying
Scott
Media Planning & Buying
Ricardo Seixas, Founder and CEO, One Day Agency
“Newcastle is one of the most vibrant and youngest metropolitan cities in North England and for any brand looking to target this audience with billboard advertising, our team will definitely deliver.”
Frequently Asked Questions.
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The right locations, placements and billboard formats will depend on the demographics you wish to target, the focus and objectives of your campaign, and any variables such as time limitations or your advertising budget.
Our experienced media planners and buyers can provide more tailored assistance on demand, with billboards in areas close to the Northumbria and Newcastle University campuses perfect for those advertising events or products to students, and billboards around the Diamond Strip or Bigg Market better suited to young adults and professionals.
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Billboards can be high-profile, full-size placements close to major roadways and through routes, eye-level street advertising that connects with pedestrians, commuters, and motorists, or strategic public transport advertising billboards around stations, buses, trains, and shelters that take advantage of captive audiences and extended dwell times.
Across all these formats, the best options to improve impressions will differ between campaigns, but they could include concise, direct, and memorable messaging, bright, immersive graphics, or clever digital ad displays that compel viewers to react to the content shown.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Technology Services - International OOH Campaign
Non-Alcoholic Beer - Out-of-Home Campaign
FMCG - Out-of-Home Campaign in Ireland.
Full-funnel Advertising Agency.
What our clients are saying…
“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
International Brand Manager Europe & Asia, Codorníu Raventos
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General Manager, Itchy Baby Co
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Mark Hodson, VP of Marketing at UNiDAYS
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Gurveer Chana, BigCommerce’s Demand Generation Manager
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