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How To Advertise On Netflix
Netflix’s shift to an ad-supported model has opened the doors for brands to reach millions of highly engaged viewers inside one of the world’s most premium streaming platforms. From pre-roll and binge ads to immersive AI-powered formats, Netflix now offers advertisers a powerful mix of creative opportunities and advanced targeting. But navigating this new ecosystem requires the right expertise. In this article, we break down how to advertise on Netflix, the formats available, what to expect from campaign setup and targeting, and how One Day Agency can help brands maximise return on investment with integrated media buying and TV capabilities.
The Ultimate Guide to OOH Advertising
Today, we’re looking into some of the best OOH advertising strategies and formats so you can understand how OOH advertising can help your brand shine.
Netflix Marketing Agency
As a leading Netflix marketing agency, we help brands advertise across Netflix and the full VOD landscape. Learn how Netflix’s ad model works, its benefits, what to consider, and why video-on-demand is reshaping the way audiences consume content—and how brands need to follow.
Independent Media Agencies vs. Network Agencies
When choosing between independent boutique agencies and large networked agencies, understanding their differences can profoundly impact your brand’s marketing success. Independent agencies offer agility, cost-efficiency, and unbiased media recommendations, thanks to their streamlined structures and lack of complex hierarchies. They excel at personalised client relationships, creativity, and direct, efficient media buying—advantages often diluted in larger, network-driven environments. If you're seeking a partner who truly understands your brand, offers innovative solutions, and provides agile, senior-level support, an independent boutique agency may be your ideal choice.
International targeting tips - What is international targeting and how do you do it?
International targeting is more than just pushing your brand beyond borders—it's about making your message resonate wherever it lands. From tailored digital campaigns and market-specific media strategies to Programmatic DOOH and local influencer partnerships, this blog explores how brands can reach and connect with global audiences effectively. As Alex, our Senior Search Lead, says, “Google Ads makes it easy to test, learn, and scale smart.” Dive in for practical tips on how to go global without losing your local edge.
What are the best ways to reach Global Audience?
In a world where audiences are no longer confined by borders, brands need more than just a big budget to go global—they need strategy, cultural understanding, and the right media mix. From precision-targeted digital campaigns to the real-world impact of Programmatic DOOH, media agencies today have unprecedented tools at their fingertips. As our OOH International Specialist Klaudia puts it, “Reaching any part of the globe at any time—and targeting any audience—has become remarkably straightforward.” This blog explores how to make that global reach meaningful, measurable, and magnetic.
What is the simplest way to enter a Foreign Market?
Expanding into a foreign market doesn’t have to mean massive budgets or months of planning. The simplest way? Start with a smart, digital-first strategy—test with paid ads, build trust through influencers, and amplify your presence with bold OOH campaigns. In this guide, One Day Agency unpacks how UK brands can take on the world with integrated marketing—and win.
How to Advertise on Streaming Services
In today's on-demand world, streaming services like Amazon Prime Video, ITVX, and All 4 offer brands an unmissable opportunity to connect with viewers in highly targeted ways. From pre-roll and mid-roll ads to data-driven campaigns powered by first-party insights, advertising on streaming platforms is now a must for e-commerce and retail brands. In this guide, we explore how to advertise on UK streaming services, the role of agencies, and why platforms like Amazon are leading the charge in digital TV advertising.
5 Stats About Out Of Home Advertising
Out-of-home (OOH) advertising is making a bold comeback across the UK — and it’s bigger, smarter, and more impactful than ever. With record-breaking ad spend, near-total audience reach, and a growing digital footprint, OOH is becoming an essential part of every modern media mix. In this blog, we break down five key facts about the current OOH landscape, explore the rise of Digital Out-of-Home (DOOH), and hear why the team at One Day Agency believes this medium is a must for any brand — online or offline.
Why Choose Cinema Advertising
Cinema advertising offers brands something rare in today’s fast-scrolling world: a truly captive audience. With immersive visuals, emotional impact, and premium perception, the big screen transforms storytelling into brand power. Whether you're building awareness or driving results, cinema delivers—loud, large, and unforgettable.
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