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What is the simplest way to enter a Foreign Market?
Expanding into a foreign market doesn’t have to mean massive budgets or months of planning. The simplest way? Start with a smart, digital-first strategy—test with paid ads, build trust through influencers, and amplify your presence with bold OOH campaigns. In this guide, One Day Agency unpacks how UK brands can take on the world with integrated marketing—and win.
How to Advertise on Streaming Services
In today's on-demand world, streaming services like Amazon Prime Video, ITVX, and All 4 offer brands an unmissable opportunity to connect with viewers in highly targeted ways. From pre-roll and mid-roll ads to data-driven campaigns powered by first-party insights, advertising on streaming platforms is now a must for e-commerce and retail brands. In this guide, we explore how to advertise on UK streaming services, the role of agencies, and why platforms like Amazon are leading the charge in digital TV advertising.
5 Stats About Out Of Home Advertising
Out-of-home (OOH) advertising is making a bold comeback across the UK — and it’s bigger, smarter, and more impactful than ever. With record-breaking ad spend, near-total audience reach, and a growing digital footprint, OOH is becoming an essential part of every modern media mix. In this blog, we break down five key facts about the current OOH landscape, explore the rise of Digital Out-of-Home (DOOH), and hear why the team at One Day Agency believes this medium is a must for any brand — online or offline.
Why Choose Cinema Advertising
Cinema advertising offers brands something rare in today’s fast-scrolling world: a truly captive audience. With immersive visuals, emotional impact, and premium perception, the big screen transforms storytelling into brand power. Whether you're building awareness or driving results, cinema delivers—loud, large, and unforgettable.
What future technologies will revolutionize Digital Marketing?
The next revolution in digital marketing won’t be just about platforms or pixels – it will be about intelligent machines, immersive realities, and algorithms that make decisions for us. From AI that creates personalised campaigns in seconds to humanoid robots like Tesla Optimus that could manage both our homes and our workdays, the way brands connect with consumers is about to be redefined. This isn’t science fiction – it’s the near future. In this blog, we explore the breakthrough technologies set to transform digital marketing over the next decade, and what marketers need to do today to stay ahead of the curve.
What are the benefits of Digital Marketing
In today’s fast-paced, hyper-connected world, digital marketing isn’t just an option—it’s a necessity. Whether you’re a small startup or a global corporation, promoting your brand through online channels offers unparalleled opportunities to reach, engage, and convert your audience. With over 5.5 billion internet users worldwide in 2025, the digital landscape is a goldmine for businesses ready to seize it. But what exactly makes digital marketing so powerful? In this blog, we’ll break down its benefits, explain why it works for brands of any size, explore the key channels, and show you how to measure results and ROI. Let’s dive in!
What Is Digital Media Planning?
Digital media planning targets the right audience online—via social media, search, or websites—using data to optimize budgets and results. One Day Agency handles it all, from insights to tweaks.
What is a D48 Billboard?
D48 billboard is a digital twist on a classic advertising staple. The 'D' stands for digital, while '48' refers to its 48-sheet size—about 20 feet wide by 10 feet tall. Unlike traditional static billboards, a D48 uses LED screens to display dynamic, instantly updatable content. Picture this: a breakfast ad in the morning seamlessly switches to a movie trailer by evening, all on the same board. Spotted along busy roads or city centers, these versatile displays blend old-school scale with modern tech, making them a go-to for advertisers aiming to stand out.
Radio Advertising Costs Explained: How much does it cost for a Radio Advert?
Discover how radio advertising in the UK provides exceptional value for your marketing budget. With costs as low as £2 CPM, radio allows even modest budgets to reach hundreds of thousands of listeners. Understand the importance of frequency, effective media planning, and how investing strategically—such as £5,000 for a city-sized audience like Manchester—can ensure virtually everyone hears your brand multiple times. Learn more about creating impactful radio campaigns with One Day Agency.
Advantages and disadvantages of advertising on Social Media
Social media advertising offers businesses an unparalleled opportunity to reach highly targeted audiences at a cost-effective rate. With advanced targeting, real-time engagement, and in-depth analytics, brands can optimise campaigns for maximum impact. However, challenges such as ad fatigue, rising competition, and evolving platform algorithms make it crucial to have a well-planned strategy.
At One Day Agency, we specialise in crafting data-driven, high-performing paid social campaigns that cut through the noise. Whether you’re looking to boost brand awareness, generate leads, or drive sales, we’ll help you navigate the ever-changing landscape of social media advertising. Get in touch today to explore your brand’s potential.
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