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Press Release: One Day Agency boosts You to new speeds.
One Day supports YouFibre’s rebrand to You in a nationwide outdoor campaign with nearly 2,000 placements to boost awareness in new service areas.
What are some ways to utilise effective brand storytelling in content creation?
In this blog, we explore how effective brand storytelling can be applied to content creation, unlocking the potential to inspire, engage, and leave a lasting impression in the minds and hearts of consumers. From defining your brand narrative to incorporating authenticity, visuals, and audience engagement, we delve into the essential elements that help brands effectively tell their story and drive impactful content strategies.
Creating Engaging TikTok Content
With around 18% of the world's adult internet users being present on TikTok, the platform can be a very appealing channel for many brands to advertise on. As a very video-heavy and creative space, the platform needs to be within reach for your brand in terms of creating effective ad content. However, users on the platform appreciate an unpolished, honest and sincere ad over a corporate sales pitch. Here are some of our tips for creating engaging content for your TikTok ad strategy.
Google Ad Extensions You Should Be Using
Google Ad Extensions are added pieces of information you can use with your search ads.
Traditional vs Digital Billboards Which is better?
If you’re looking at expanding your marketing mix to include billboard advertising, you might be asking yourself what’s better for your brand, paper or digital billboards.
So what are the differences?
Which is better: Klaviyo or Mailchimp?
Klaviyo and Mailchimp are two of the most popular email marketing platforms.
While they both serve the purpose of email marketing, there are some key differences. Here are the pros and cons of each platform.
Building Brand Guidelines - The Basics
Brand guidelines are an important tool in any brand's arsenal and should be one of the very first things you think about when setting up a brand. Here are 5 basic points you should include.
What Are UTMs And How Do I Use Them Effectively?
UTMs are tags that can be added to the end of a URL, allowing you to track traffic sources. It allows a more granular breakdown of what traffic came from where, and consists of 5 parameters
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