Which is better: Klaviyo or Mailchimp?

12 Jun

Klaviyo and Mailchimp are two of the most popular email marketing platforms.

While they both serve the purpose of email marketing, there are some key differences. Here are the pros and cons of each platform:

Klaviyo

Focuses on e-commerce businesses - Features are tailored to the needs of the online retailer.
Requires a steeper learning curve - It has advanced features and customisable options.
Automation Capabilities - Allows highly targeted and personalised automation flows based on behaviours and triggers.
Integration - Integrates seamlessly with popular e-commerce platforms and paid media channels.
Pricing - Its pricing is based on the number of subscribers of each brand.

Mailchimp

Caters to all forms of business - This includes small businesses, non-profits and bloggers.
Ease of use - Considered to be more user and beginner-friendly and provides a simple setup process.
Integration - Also integrates with most e-commerce platforms, however, third-party tools are needed to integrate into paid media channels.
Pricing - Offers a "freemium" plan, allowing users to send a limited number of emails to subscribers for free. Once that threshold is hit, pricing plans are necessary.

In summary, when choosing which platform is best, it depends on your need, budget and level of expertise in email marketing.

If you're an e-commerce business and are after more advanced automation flows and triggers, Klaviyo might be a better choice. But if you're a blogger or a non-profit, just started out, Mailchimp could be the best choice due to its more beginner-friendly platform and simpler automation.

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