Paper vs Digital Billboards
If you’re looking at expanding your marketing mix to include billboard advertising, you might be asking yourself what’s better for your brand, paper or digital billboards.
So what are the differences?
Display and Design
Paper billboards are static and typically consist of printed graphics on a large stationary sign. These are designed and printed in advance, allowing for limited flexibility when it comes to content and design changes.
However, digital billboards utilise digital displays that can showcase dynamic content, including text, images, videos and animations. They offer greater flexibility in terms of content updates and can display multiple ads within a certain timeframe.
Content Management
Paper billboards require manual installation and removal of the advertisement, which can be costly and time-consuming. Once installed, the content can’t be changed until the billboard is manually updated.
Digital billboards, however, can be remotely managed and updated in real-time. Advertisers can easily change the content, schedule specific ads at certain times and even target specific locations or demographics.
Engagement and Interactivity
Paper billboards are static and don’t provide interactive elements. Viewers can only observe the displayed content.
Digital billboards have the potential for interactivity. Some digital billboards incorporate features such as touchscreens, allowing viewers to engage with the content and access additional information or offers.
Cost and Flexibility
Paper billboards typically require long-term commitment, as advertisers need to book and pay for a specific billboard location and duration. They often involve production costs for printing and installation.
Digital billboards may have higher upfront costs due to the technology involved, however, they provide the advantage of content flexibility and the ability to target specific audiences.
Impact and Measurement
Paper billboards have a wide reach and can capture the attention of a broad audience, but it can be a challenge to measure their effectiveness and track engagement.
Digital billboards provide more opportunities for data collection and analysis. Advertisers can track impressions, audience demographics and even engagement metrics like clicks or interactions, providing valuable insights for campaign optimisation and evaluation.
Ultimately, the choice between paper and digital billboards depends on factors such as budget, campaign goals, target audience, and desired level of flexibility and interactivity. Paper billboards are a tried-and-true advertising medium with wide visibility, while digital billboards offer dynamic content, real-time updates, and potential interactivity. Consider your specific advertising objectives and resources to determine which option aligns best with your needs.
If you want to know how OOH Billboards can help your business, get in touch with One Day Outdoor Advertising agency today.
To learn more about Paper vs Digital Billboards, get in contact today.
