Ricardo Seixas 04/07/2023 Ricardo Seixas 04/07/2023

Creating Engaging TikTok Content

TikTok has evolved from a trend-led app to a cultural powerhouse, offering brands a unique space to connect with audiences through creativity and authenticity. In this guide, we break down how to create truly engaging TikTok content—from native ad formats and storytelling to platform-specific best practices. Plus, get expert insight from Alexandra on why mastering TikTok is key to brand growth in 2025.

Ricardo Seixas 26/06/2023 Ricardo Seixas 26/06/2023

Google Ad Extensions You Should Be Using

Google Ad Extensions are added pieces of information you can use with your search ads.

Ricardo Seixas 19/06/2023 Ricardo Seixas 19/06/2023

Traditional vs Digital Billboards Which is better?

If you’re looking at expanding your marketing mix to include billboard advertising, you might be asking yourself what’s better for your brand, paper or digital billboards.

So what are the differences?

Ricardo Seixas 12/06/2023 Ricardo Seixas 12/06/2023

Which is better: Klaviyo or Mailchimp?

Klaviyo and Mailchimp are two of the most popular email marketing platforms.

While they both serve the purpose of email marketing, there are some key differences. Here are the pros and cons of each platform.

Ricardo Seixas 05/06/2023 Ricardo Seixas 05/06/2023

Building Brand Guidelines - The Basics

Brand guidelines are an important tool in any brand's arsenal and should be one of the very first things you think about when setting up a brand. Here are 5 basic points you should include.

Ricardo Seixas 29/05/2023 Ricardo Seixas 29/05/2023

What Are UTMs And How Do I Use Them Effectively?

UTMs are tags that can be added to the end of a URL, allowing you to track traffic sources. It allows a more granular breakdown of what traffic came from where, and consists of 5 parameters

Ricardo Seixas 22/05/2023 Ricardo Seixas 22/05/2023

What is BVOD Advertising?

In today’s digital age, where streaming services seemingly command a larger audience than traditional TV, BVOD (Broadcast Video on Demand) platforms have become a transformative force in the world of advertising. So what are the advantages of BOVD?

Ricardo Seixas 11/05/2023 Ricardo Seixas 11/05/2023

Google introduces Duet AI - it’s answer to Microsoft’s Copilot

Google introduced a variety of AI features for its Workspace suite of apps in March, aiming to catch up with Microsoft's rapid integration of similar tools. At the recent Google I/O event, the company unveiled a new brand name for these advancements: Duet AI.

Ricardo Seixas 27/04/2023 Ricardo Seixas 27/04/2023

How to write effective copy.

Creating compelling and effective ad copy can be pivotal in running a successful paid digital campaign. Here are our top tips on creating copy that will resonate with your target audience and drive that all-important click.