One Day launches cross-channel campaign across Switzerland for Raventós Codorníu
We’re excited to be working with Codorníu again following the great success of their Holiday Season campaign across the UK!
Raventós Codorníu, is the oldest producer of traditional, sparkling, Spanish Cava, and one of the biggest wineries in the world.
This time, we were approached with the challenge to increase brand awareness of Codorníu across Switzerland. Their sparkling wines are stocked in COOPs across the country which we incorporated into our multi-channel strategy. Utalising strategically placed posters in close proximity to the supermarkets, we aim to reach people at time of high purchase intent.
We are then supporting this with digital ads across Facebook, Instagram, Snapchat and Youtube. We focused on awareness objectives with creatives optimised for each platform and language. With this cross-channel, nation-wide approach, we aim to maximise touchpoints and improve on brand retention and, ultimately, in-store sales.
Are you looking for an international advertising agency? Get in touch with One Day agency today.
