Local Advertising
Advertise in Nottingham
Advertise in Nottingham
Gain Brand Awareness in the Connected, Youthful East Midlands City of Nottingham
Nottingham’s history is best known as the home of Robin Hood, but the modern city’s reputation extends beyond its past, with a vibrant creative sector, two major universities, and one of the youngest city populations in the UK.
The city has become a contender for businesses hoping to improve brand recognition across the East Midlands, with its population of over 330,000, rising to almost 700,000 across the wider urban area. Alongside a sizeable student population, Nottingham also welcomes almost 35 million visitors a year, generating over £2.5 billion for the regional economy.
One Day Agency helps businesses advertise across Nottingham and the surrounding areas through strategically planned out-of-home advertising campaigns. From premium roadside billboards and city centre digital screens to transport and retail media, we use audience insights and data-led media planning to maximise reach, visibility and return on investment.
Why Advertise in Nottingham?
Nottingham is a unique proposition, as a city that offers a concentrated audience comprising professionals, students, commuters and shoppers, all within a compact city centre.
The presence of the University of Nottingham and Nottingham Trent University brings tens of thousands of students to the city each year, while attractions like Nottingham Castle, Wollaton Hall and the City of Caves, alongside quirky annual events like the Goose Fair, welcome visitors from around the UK and further afield.
Advantages of advertising in Nottingham include:
Access to a young, digitally engaged audience owing to the presence of two major universities (over 60,000 students)
Millions of annual visitors who contribute a multi-billion pound boost to the local economy.
Busy retail destinations like the Victoria Centre, Old Market Square and the wider city centre.
Established commuter routes connecting Nottingham with Derby, Leicester, Sheffield and Birmingham.
A growing creative and tech sector, mainly centred around the Creative Quarter.
How One Day Agency Can Help
Tailoring advertising campaigns to each specific city or region is hugely important, and Nottingham is no exception. For example, audience segments around the universities and campuses are distinct from those using the commercial districts in the city centre or spending weekends shopping, and promotions need to be adapted accordingly.
At One Day, we use detailed audience analytics and market insights to recommend strategic Nottingham advertising formats, locations, and campaign elements to help brands achieve their targets. Our in-house team manages everything from media planning and buying to creatives and reporting, ensuring you have a single point of contact throughout.
Nottingham Advertising Formats
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![Billboard Advertising in Nottingham]()
Outdoor Advertising in Nottingham
There are numerous potential out-of-home advertising placements in Nottingham, each suited to different brand objectives. Large-format displays are prevalent around the Inner Ring Road, Gregory Boulevard and the routes into the city, prioritised by brands looking to advertise to commuters.
Alternative locations in the city centre, such as Old Market Square, Glasshouse Street, and the Victoria Centre, are ideal for businesses seeking exposure among shoppers and pedestrians. In contrast, promotions near the A52 and A60 corridors are best suited for companies looking for regional coverage and brand awareness.
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![Digital Billboard Advertising]()
Digital Billboard Advertising
Contemporary and interactive digital billboards give brands the flexibility to adapt their campaigns throughout the day, depending on audience reactions, local events, the time of day, the weather, and other factors that make different creatives more relevant at certain points.
Premium digital screens are found around the Motorpoint Arena, the Victoria Centre, and inside many entertainment and leisure facilities, where brands can schedule creative content around peak shopping times, concerts, sporting fixtures, or seasonal promotions.
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![Transport Advertising in Nottingham]()
Transport Advertising in Nottingham
Nottingham’s public transport system is highly regarded and offers opportunities for repeat brand exposure. That could include promotions around Nottingham Station where audiences include commuters travelling to and from London, Birmingham and Sheffield.
Other options include advertising on the Nottingham Express Transit (NET), which links the city centre with the universities, retail centres, Park & Ride sites and major retail destinations such as Hucknall and Clifton South.
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![Nottingham Airport Advertising]()
Nottingham Airport Advertising
Nottingham City Airport caters to private aviation clients, which means that the vast majority of commercial travellers arrive through East Midlands Airport, which is about half an hour from the city centre. It serves millions of passengers a year, including leisure and business arrivals.
Brands hoping to expand their reach can advertise at East Midlands Airport or, depending on their target audience, incorporate additional advertising at nearby Birmingham Airport, using placements that reinforce brand messaging delivered through promotions in Nottingham or on services connecting with the city.
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![Retail and Lifestyle Advertising]()
Retail and Lifestyle Advertising
Positioning promotions in venues and areas aligned with core audience behaviours is a strategic way for brands to ensure their target demographic engages with their campaigns. Victoria Centre and Old Market Square are well-suited to retail-orientated advertising, while the regeneration of Broad Marsh in the south of the city offers several new opportunities.
Beyond central Nottingham, businesses can also look at destinations such as Giltbrook Retail Park, the Castle Marina Retail Park, and the Creative Quarter, which is often chosen for campaigns targeting younger consumers and independent businesses.
Latest Out-of-Home Campaigns.
See below our selected work in media planning and buying, click or tap to view.
Formula One Team - International OOH Campaign
FMCG - Out-of-Home Campaign in Ireland.
AI Technology - International Out-of-Home Campaign
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👉 Who will you speak to?
At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.
Shelby
Sailor
Scott
Klaudia
Nottingham offers brands a fantastic mix of retail, business and commuter audiences, making it one of the strongest cities in the Midlands for out-of-home advertising. By combining high-impact roadside locations with transport and city centre placements, businesses can build exceptional brand awareness and reach consumers throughout their daily journeys.
Ricardo Seixas, Founder and CEO, One Day Agency
Full-funnel Advertising Agency
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Frequently Asked Questions.
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Nottingham is a city that offers access to a younger population, a strong visitor economy, and one of the busiest retail centres, all within a compact, well-connected city. The benefit is that advertisers can reach students, commuters, shoppers and tourists through a wide range of outdoor, transport and place-centric advertising formats.
The central location of the city also makes Nottingham an effective choice for campaigns targeted at wider East Midlands audiences.
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Every city and region needs to comply with national advertising regulations, but there are also localised policies and planning considerations controlled by the city council.
That usually means reviewing the content and nature of a campaign, verifying whether the intended display locations have any additional restrictions or requirements, and consulting our experienced team to ensure your campaigns are fully compliant and designed for visibility and engagement.
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Some of the most effective places to advertise in Nottingham include:
Nottingham City Centre to reach shoppers, office workers and visitors throughout the day.
Victoria Centre for high footfall retail advertising in one of the city's busiest shopping destinations.
Nottingham Railway Station to engage commuters, business travellers and tourists entering the city.
A52, A453 and Ring Road for high-impact roadside billboard advertising with excellent daily traffic volumes.
Old Market Square to maximise visibility during major events, festivals and peak shopping periods.
Tram network advertising across Nottingham Express Transit routes to maintain repeated exposure across the city.
Retail parks including Riverside Retail Park and Castle Marina Retail Park, where consumers are actively making purchasing decisions.
University areas around the University of Nottingham and Nottingham Trent University to reach large student and young professional audiences.
Digital roadside billboards on major commuter routes into and out of Nottingham, providing continuous visibility throughout the day.
Get in touch today.
Nottingham Advertising and Media planning.