Billboard advertising in Nottingham

A 96-sheet or digital D96-sheet billboard commands the attention of drivers and passengers on Nottingham's highest-volume approach routes. The A52 Daleside Road and ring road corridor into the city from the east carry substantial daily traffic, as does the A60 London Road from the south and the A610 from the west, offering consistent, high-frequency exposure to audiences commuting into the city centre each day.

For brands looking to establish immediate presence in Nottingham or drive broad awareness across the wider East Midlands catchment, a well-positioned 96-sheet on one of these major arterial routes delivers the scale that smaller formats cannot replicate.

A 48-sheet or digital 48-sheet display offers a flexible large-format option across Nottingham's commercial core and key out-of-centre locations. Placements along Maid Marian Way, the inner ring road, and the approaches to the Victoria Centre sit within high-traffic zones that ensure strong exposure to both vehicle and pedestrian audiences throughout the day.

We identify the placements that align with your target audience and put together a media buying recommendation that balances reach, frequency, and proximity to the locations most relevant to your brand.

6-sheets and digital D6-sheets are the format of choice for precision targeting in specific parts of the city. In Nottingham, this could mean running placements through Hockley and the Lace Market to reach creative and independent retail audiences, selecting bus shelter panels along the NET tram interchange points to reach commuters, or concentrating panels around the University of Nottingham campus in Lenton and the Nottingham Trent University buildings along Burton Street.

Used alongside larger formats, 6-sheets reinforce messaging at street level and extend a campaign into the areas of the city where large-format positions are not available.

Nottingham's transport network creates multiple high-frequency touchpoints for commuter and leisure audiences across the city. The NET tram system connects the city centre with Hucknall to the north and Clifton and Ruddington to the south, with tram stops at Old Market Square, the Royal Centre, and Nottingham Station serving as natural congregation points. Advertising on and around the tram network reaches passengers across the full length of each line.

Nottingham Station itself handles significant passenger volumes as a major interchange for East Midlands Railway services, and the new Broadmarsh Bus Station, currently under development as part of the wider Broadmarsh regeneration, will become one of the city's most frequented transit hubs. Bus shelter advertising across the city's extensive bus network extends transport campaign reach into residential and suburban areas well beyond the city centre.

Place-based advertising in Nottingham allows brands to connect with audiences in the context of specific venues and destinations. The Motorpoint Arena Nottingham is one of the UK's most active indoor venues, with a capacity of around 10,000 and a programme of major music, comedy, and entertainment events. Proximity placements around the Arena and along the footfall routes from Nottingham Station capture event audiences at moments of high engagement.

Sport-generated footfall creates additional place-based opportunities around the Trent Bridge area on match days for Nottingham Forest and Notts County. Other relevant destinations include the Nottingham Racecourse at Colwick Park, the CBS Arena-adjacent retail parks, and the QMC hospital site, which is the largest teaching hospital in Europe and a major daily-footfall location served directly by the NET tram.

StreetHubs in Nottingham work best along the city's pedestrianised shopping streets and in the high-density leisure districts that attract consistent dwell time. Eye-level placements on Clumber Street, Bridlesmith Gate, and around Old Market Square keep brand messaging in direct sightline of shoppers and passers-by across the busiest retail hours.

For brands targeting younger audiences, StreetHub placements through Hockley and the Lace Market align with the independent retail, food, and nightlife audiences that define those districts. Brands seeking to reach the city's professional and business community will find placements around the Nottingham Business Improvement District and the professional quarter around Maid Marian Way and the Castle Boulevard more relevant.