Local Advertising

Outdoor Advertising Birmingham

Connect With West Midlands Audiences With Outdoor Advertising in Birmingham

Birmingham is the UK’s second-largest city outside London and the commercial and economic heart of the Midlands. It offers brands a way to reach a diverse urban audience of 1.2 million and 4.3 million across the wider metropolitan region.

The West Midlands visitor economy adds millions more consumers and viewers to the available audience, with shoppers, commuters and tourists travelling to the city and often concentrated around locations like Birmingham New Street Station, the Bullring and Grand Central.

With no fewer than five universities, Birmingham is also a city with a younger demographic than many, with about 26% of the population aged 18-34, making it a cost-effective, impactful place to showcase outdoor advertising that engages this age group.

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Why Use Outdoor Advertising in Birmingham?

The combination of busy nightlife districts, heritage and cultural attractions, bustling modern shopping centres, and packed commercial neighbourhoods full of businesses and professionals makes Birmingham an advertising destination of choice.

While advertising costs are competitive, many of the city’s retailers are premium and luxury brands, including Harvey Nichols and Selfridges. This presents an excellent opportunity to reposition companies as upscale offerings. Other benefits relate to:

The massive diversity of the population, with students, international visitors, tourists, professionals, and families all within one compact city.
High-footfall places with a concentration of potential viewers, including The Mailbox with its high-street shops and brands, and the historic Bullring retail destination.
A strong commuter network, with billboards and screens throughout railway links, feeder roads and public transport systems like the West Midlands Metro.
Ongoing year-round events, including exhibitions, conferences and live entertainment, with many hosted at the NEC, the ICC Birmingham and the Utilita Arena Birmingham.

Businesses can also target specific demographics or districts in Birmingham, from the nightlife of Broad Street and the Chinese Quarter to the Jewellery Quarter.

How One Day Agency Can Help

One Day is an integrated creative, advertising, digital and media agency with a UK-wide and international presence. Our role is to help clients create strategic, optimised campaigns that deliver exceptional outcomes, with an experienced, multi-talented team to provide support every step of the way.

With experts in creative design, strategy, media buying, planning and campaign monitoring, we connect with a network of West Midlands media owners to offer access to high-value placements, ensuring all the aspects of your advertising initiatives deliver on your expectations.

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Birmingham Outdoor Advertising Formats

Birmingham Billboard Advertising

Classic billboards are large, impossible to miss, and an effective way to communicate across major commuter routes and arterial roads. There are many popular spots along the A38 and A45 into the city centre, where consistent daily traffic generates ongoing exposure.
Other options include erecting billboards around New Street and Moor Street Station, near attractions like Grand Central, and close to Edgbaston Stadium and the NEC, where promotions are seen by concentrated demographics of sports fans and conference attendees.

Billboard Advertising
Digital Billboards in Birmingham

High-resolution digital screens are cropping up across Birmingham, giving brands a more flexible, visually immersive format to display their promotions. Many are located in higher-end entertainment, leisure, and shopping venues, such as Rotunda Square and the Upper East Mall.
Businesses keen to target broad shopper demographics can also consider Southside, near Chinatown and the Hippodrome, or Moore Street, using adaptive programming to adjust displays based on the weather, local events, and the time of day.

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Birmingham Transit Advertising

Across the West Midlands, services like the Metro are widely used, with 8.3 million journeys made a year owing to recent investments in Birmingham’s West Side Extension. Other services include buses, mainline trains and park-and-ride shuttles, many with supersides, rears, or advertising panels at stops and stations.
The benefit for brands is that commuters have extended waiting times while travelling, are more likely to absorb content positioned as informative or entertaining, and they can achieve repeat exposure when viewers make regular journeys or use the same trains and stations every day.

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Retail and Shopping Centre Marketing

Birmingham has extensive shopping facilities, including the well-known Bullring, Grand Central and The Mailbox, all of which attract significant footfall and tourist visits, making them well-suited to place-based advertising campaigns and cross-channel promotions.
Businesses use digital screens, larger-format billboards, and activations in the busiest areas. In contrast, others target niche districts such as the Jewellery Quarter, famous for having the largest concentration of jewellers in Europe, or the historic Great Western Arcade.

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Birmingham Roadside and Commuter Advertising

Birmingham is a major city, and advertising around the primary routes, ring roads and entry points to the city centre ensures ads are seen by motorists, passengers and public transport users, many of whom spend considerable time on the road during daily journeys to work, schools and universities.
Placements such as those along the A45 Coventry Road, in and around Birmingham New Street and Moor Street Stations, and the A38 Aston Expressway, which is known as Billboard Alley and connects Spaghetti Junction with the city centre, all have high usage metrics.

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Latest Out-of-Home Campaigns.

See below our selected work in media planning and buying, click or tap to view.

Technology Services - International OOH Campaign

FMCG - Out-of-Home Campaign in Ireland.

Non-Alcoholic Beer - Out-of-Home Campaign & TV

More OOH Case Studies

Speak with our planning team today.

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👉 Who will you speak to?

At One Day, you speak directly with senior strategists and directors involved in the work, not account handlers or junior intermediaries. Expect straight advice from experts across Creative, OOH, Digital, and global media activation.

Shelby

Sailor

Scott

Klaudia

“We are an international media agency with offices in the UK and Europe, and we have a team solely specialised in foreign markets. Advertising in Birmingham is something not new to us as we work extensively with Birmingham’s brands.”

Ricardo Seixas, Founder and CEO, One Day Agency

Frequently Asked Questions.

Yes, undoubtedly – it’s an effective place for outdoor advertising due to its position as the 2nd-largest city with a considerable population, its central focus within the West Midlands, and the high number of commuters travelling into the centre from the wider metropolitan area and surrounding towns and villages.
Campaigns placed in key locations can quickly reach wide and diverse audiences, from professionals and residents to visitors, international tourists, and families.
All the formats we’ve summarised can be valuable components of a promotional campaign, and billboards, digital screens, transport advertising, and retail media are used in high-return campaigns, targeted to specific demographics and locations.
Businesses looking to maximise engagement can also design cross-channel campaigns that combine outdoor advertising in Birmingham with digital channels, achieving optimal results by increasing the number of touchpoints with consumers.
Of course! Birmingham’s centralised location makes it a good option for city-specific marketing initiatives, regional campaigns targeting the whole of the Midlands or the middle and north of England, or multi-location promotions with installations in every major city.

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Codorníu Raventos - International Brand Manager Europe & Asia

“About Nielsen data: It is once again very positive for us because while the category fell by 11.6% in value, and the cava category decreased by 5.6%, we are once again the green dot in the data, growing vs. the previous year's and increase of market share. These results are clearly related to the MKT campaigns during April and July. So, once again, thank you very much for your wonderful support. We are achieving great things in the UK thanks to these impactful marketing campaigns.”
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